Fashion Times UK Mission Statement

At Fashion Times UK, we deliver authoritative journalism covering fashion, lifestyle, culture, and entertainment, with a focus on the trends, personalities, and events shaping the UK and global fashion scene.

We are committed to accuracy, editorial independence, and ethical reporting. Our newsroom provides a platform for diverse perspectives and upholds the principles of fairness, transparency, and accountability in all our journalism.

Who We Are

Fashion Times UK is a digital-first publication covering fashion, culture, and lifestyle in the UK and internationally. We serve a global readership with insight, analysis, and fact-based reporting.

Our newsroom is led by experienced editors and journalists with deep expertise in their fields.

You can contact us at: info@fashiontimes.co.uk

Ownership

Fashion Times UK is owned by IBT Media UK Ltd, part of a network of publications under IBT Media. Ownership has no influence over editorial content or decisions.

IBT Media is registered at:

  • 33 Whitehall Street, 9th Floor, New York, NY 10004 (IBT Media Inc.)
  • SQB Type, 77 Marsh Wall, London E14 9SH (IBT Media Ltd, UK subsidiary)

Further information about IBT Media Inc. can be found at ibt.media.

Our editorial team operates independently, free from commercial, political, or proprietary pressure.

Ethics Policy

Fashion Times UK adheres to the highest standards of ethical journalism. Our core principles are:

  • Accuracy and Attribution: Report truthfully and clearly attribute sources.
  • Transparency: Disclose potential conflicts of interest.
  • Integrity: Journalists must not accept gifts, payments, or favours in exchange for coverage.
  • Independence: Reporters must avoid topics where they have personal or financial interest.
  • Impartiality: Journalists may vote but must not publicly campaign for political causes.

Any conflicts or perceived conflicts must be disclosed to senior editors immediately.

Fact-Checking

Reporters are responsible for the accuracy of their stories. Editors also conduct independent fact-checking where appropriate.

Reporters must:

  • Verify names, dates, statistics, and claims.
  • Use credible, primary, and verifiable sources.
  • Scrutinise superlatives (e.g., "first", "biggest", "only").
  • Assess sources: Who are they? Can they reliably know this? What is their interest in sharing it?

Opinion writers must base views on verified facts.

Bylines

Stories are bylined unless there is a compelling reason for anonymity, such as safety concerns. Anonymous bylines must be approved by senior editorial leadership.

Sourcing

All sourcing must be transparent and specific.

  • Anonymous sources may be used only with editor approval and when public interest clearly outweighs risk.
  • We do not pay sources for information.
  • Other media outlets may be cited only when verified as credible and relevant. Their identity must be disclosed in the article.

Fairness and Balance

  • We seek comment from all parties referenced in stories involving claims or allegations.
  • Where comment is declined, we aim to reflect the subject's position fairly.
  • Journalists must clearly distinguish between facts, context, and opinion.
  • Race, ethnicity, or identity is referenced only when relevant and necessary.

Corrections Policy

We are committed to correcting errors swiftly, transparently, and prominently.

  • Minor fixes (e.g., typographical errors) may be corrected without notation.
  • Factual errors are corrected with an editor-approved correction notice at the bottom of the article.
  • Major retractions are clearly marked and never "disappear".

To request a correction, email corrections@fashiontimes.co.ukwith the article title, URL, and your concern. Corrections made will appear on our Corrections Page.

Plagiarism and Fabrication

Plagiarism and fabrication are strictly prohibited.

  • Journalists must never present others' work, ideas, or reporting as their own.
  • Even structural mimicry of another outlet's work is prohibited.
  • Any repurposed material from Fashion Times archives must be clearly linked and cited.
  • Violation is a serious disciplinary matter and may result in termination.

Artificial Intelligence Policy

AI tools are used only to assist journalists, not replace them. AI-generated content is never published without thorough human editorial oversight.

  • AI-generated text is fact-checked, edited, and approved by a human editor.
  • Material significantly shaped or produced by AI will be disclosed in the article.
  • AI is used for transcription, language refinement, or data analysis, not original reporting.
  • Accountability to readers rests with our journalists.

Social Media Policy

Staff are expected to behave professionally on personal and professional social media accounts.

  • Avoid posts that suggest bias or undermine editorial impartiality.
  • Never share confidential or unpublished company information.
  • Refrain from attacks, profanity, or discriminatory remarks.
  • Journalists may acknowledge their lived experiences but must not compromise perceived neutrality.

Coverage of Sensitive Events

When reporting on suicides, violence, or mass casualty events:

  • Avoid graphic imagery, unnecessary detail, or speculative motive.
  • Do not publish suicide methods or notes unless critically newsworthy.
  • Use "died by suicide" rather than "committed suicide."
  • Sensitive interviews are handled with care and compassion.

Science, Health, and Fashion Reporting

  • Avoid basing reports solely on a single study unless context is provided.
  • Vet studies for methodology, peer review, and potential conflicts of interest.
  • Present both relative and absolute risk where applicable.
  • Clarify when content is a study, opinion, or review.

Criminal Allegations and Legal Reporting

  • Clearly state when a charge is alleged vs. when a person is convicted.
  • Accused individuals are not presumed guilty; avoid sensationalism.
  • Seek full legal context and quotes from all sides whenever possible.

Privacy and Data Protection

We respect the privacy of our users. Our Privacy Policy outlines how we collect, store, and process data in accordance with UK GDPR and other applicable laws.

Diversity and Inclusion

  • We reflect the diversity of the UK and global fashion community.
  • We welcome diverse voices in our newsroom and coverage.
  • We challenge stereotypes and strive for inclusive language and representation.
  • We engage underrepresented communities for stories, perspectives, and partnerships.

Reader Feedback and Complaints

  • We welcome feedback and constructive criticism.
  • Contact us at info@fashiontimes.co.uk.
  • All complaints are reviewed by senior editorial leadership.
  • Errors, bias, or ethical concerns are investigated and corrected where necessary.