Ariana Grande Launches Cloud Aurora — and Fans Are Already Calling It Their Next Must-Have Fragrance

Ariana Grande is adding a new chapter to one of celebrity beauty's biggest success stories with the launch of Cloud Aurora, the latest fragrance in her award-winning Cloud collection. Set to arrive on 14 July through LUXE Brands, the scent follows the global popularity of Cloud and Cloud Pink, two fragrances that helped turn the franchise into a powerhouse in the beauty industry.

The announcement comes as demand for celebrity fragrances continues to grow, with Grande's Cloud line remaining a standout among shoppers worldwide. Since its debut in 2018, the collection has earned industry awards and built a loyal fan base drawn to its signature sweet and comforting scents.

For Grande, Cloud Aurora represents more than just another fragrance release. The singer said the scent was years in the making, created with the goal of honouring the Cloud legacy while offering fans something entirely new.

Ariana Grande Says the Fragrance Took Years To Develop

Grande described Cloud Aurora as a project that required patience and attention to detail. She said she wanted the fragrance to earn its place alongside Cloud and Cloud Pink. According to the singer, the scent needed to feel special enough to stand on its own.

'Cloud and Cloud Pink are two fragrances that will always be so close to my heart and ones that the fans continue to show overwhelming love to, even after all this time', Grande said in a statement. She explained that creating another fragrance for the collection was not a decision she took lightly. The project remained in development until she felt it was ready.

Grande also shared the feeling she hoped the fragrance would create. She said she wanted Cloud Aurora to feel both comforting and uplifting. The singer compared the scent to the warmth and light of a vanilla-kissed daydream.

Fans Are Already Praising Cloud Aurora's Scent

Cloud Aurora was created by perfumer Clement Gavarry. He is also responsible for the original Cloud and Cloud Pink fragrances. His involvement helped maintain a connection between the new scent and the rest of the collection.

According to LUXE Brands, the fragrance opens with notes of spun sugar, fluffy musk, and juicy blackcurrant. These sweet and fruity elements form the first impression of the scent. They are designed to create a bright and inviting experience.

The fragrance then develops into vanilla-dipped petals and warm woods. It finishes with notes of vanilla smoke and golden amber. Together, these layers are intended to create a scent that is both soft and long-lasting.

The Cloud Bottle Gets a Fresh New Look

Cloud Aurora introduces a new version of the collection's signature bottle. The familiar cloud-inspired design remains at the centre of the packaging. However, the latest edition adds a shimmering pearlescent finish.

The updated bottle reflects light and creates a soft glow. LUXE Brands said the design was inspired by feelings of wonder and possibility. The look aims to capture the dreamy quality associated with the Cloud collection.

Despite the changes, the bottle remains instantly recognisable. The design keeps the visual identity that fans have come to associate with the franchise. At the same time, it signals a new era for the growing collection.

LUXE Brands Highlights the Success of the Cloud Franchise

LUXE Brands executives used the launch to reflect on the success of the Cloud franchise. The company said the collection continues to perform strongly in markets around the world. It remains one of the most recognised celebrity fragrance brands.

Noreen Dodge, Chief Marketing Officer and Chief Commercial Officer of LUXE Brands, said the Cloud collection has maintained impressive momentum. She noted that few fragrance franchises achieve the same level of global reach and customer loyalty. Dodge credited much of that success to Grande's connection with her audience.

Tony Bajaj, President and Chief Executive Officer of LUXE Brands, also praised the partnership with Grande. He said the company originally aimed to build a fragrance franchise with long-term appeal. According to Bajaj, the Cloud collection has exceeded those expectations.

How Much Does Cloud Aurora Cost?

Cloud Aurora will be available in two sizes when it launches on 14 July. The larger 100ml Eau de Parfum has a suggested retail price of approximately £55 ($75). A smaller 10ml version will retail for approximately £22 ($30).

The pricing places Cloud Aurora in line with previous releases from the collection. Customers will have the option of purchasing either a full-size bottle or a travel-friendly version.

The launch adds another chapter to one of the most successful celebrity fragrance collections on the market. With a new scent profile and refreshed packaging, Cloud Aurora expands the Cloud universe once again. The release reflects Grande's continued presence in the beauty industry beyond music and film.

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