Gigi Hadid and Bella Hadid are bringing their sister style to the Wild West, with Bella landing a major role in Gigi's Guest in Residence Fall 2026 campaign, where the brand calls her 'everyone's favourite cowgirl' as the famous sisters face off in a playful Western-themed teaser.
The campaign gives Bella a fresh spotlight for her older sister's fashion label while showing off the sisters' close bond through a fun Western-inspired shoot, and it comes as Guest in Residence enters a new chapter by moving beyond its cashmere roots with the launch of its first women's denim collection.
Bella Hadid Joins Guest in Residence
Bella stars alongside Gigi in the new Fall 2026 campaign, which puts the famous sisters in the middle of a cowgirl showdown. In the teaser, the pair stand across from each other in a field as a Western-style song plays before they reach toward their holsters.
Gigi goes for a red striped sweater, a matching red neck scarf, jeans and a black cowboy hat. Bella wears a red plaid shirt under a brown-and-red cardigan, dark denim jeans, brown leather chaps, a Western belt and a brown cowboy hat.
Guest in Residence announced Bella's role with the playful line, 'WE HAVE A GUEST IN THE WEST,' before calling her 'EVERYONE'S FAVORITE COWGIRL MISS @bellahadid'. The campaign teaser appeared on social media on 25 August, ahead of the Fall 2026 collection launch on 27 August.
Gigi Hadid's Brand Gets a Western Twist
The new campaign gives Guest in Residence a very different look from the soft cashmere pieces that first made the brand known. Gigi launched the label in 2022 after building the idea around comfortable knitwear that could become part of a person's everyday wardrobe.
The brand was first centred on 100 per cent cashmere, with Gigi serving as its founder and creative director. Over the years, Guest in Residence has also attracted attention from stars including Taylor Swift, while Bella has been seen wearing pieces from her sister's label.
Fall 2026 marks an even bigger change for the company. Guest in Residence is moving into women's denim for the first time, with the new range created with US denim designer Benjamin Talley Smith.
Bella and Gigi Bring Sister Style to the Campaign
The denim launch makes the sisters' Western outfits especially fitting for the new season. The collection includes four main styles called the Traveler, Every Day, Weekender and Workday, giving the brand a wider range of everyday clothing.
Gigi has previously said denim is a key part of how she dresses, alongside cashmere. That mix of relaxed denim and soft knitwear now sits at the centre of the brand's move into a larger wardrobe.
For Bella, the campaign also adds another major fashion job to an already busy 2026. She has appeared in campaigns for brands including Miss Sixty, Prada and Orebella, making her latest role for Guest in Residence another high-profile fashion moment.
The new campaign also shows how Gigi is using her family connection naturally. Rather than simply placing Bella in the brand's clothes, the sisters play into their real-life bond with a fun face-off that gives the Fall 2026 launch a personal touch.
With Bella taking on the role of Guest in Residence's favourite cowgirl, the Hadid sisters have found a playful way to introduce the brand's next chapter. As Guest in Residence expands from cashmere into denim, the Fall 2026 campaign makes one thing clear: Gigi's fashion world is getting much bigger.
