Jessie and D'Lila Combs are stepping into the fashion business with a clear message: they want to be recognised for their own ambitions rather than the headlines surrounding their family. The 19-year-old twins have officially unveiled their debut clothing label, 12TWINTY1, marking their first major venture as designers and entrepreneurs.
The launch arrives at a time when their father, music mogul Sean 'Diddy' Combs, is serving a 50-month prison sentence. While his legal troubles continue to dominate international headlines, the sisters insist their focus remains firmly on building a fashion brand they have spent years developing. Their statement that 'our journey is separate' has become the defining theme of the label's debut.
A Fashion Brand Years In The Making
According to Jessie and D'Lila, the idea for 12TWINTY1 did not emerge overnight. Speaking with Page Six, the twins say they began planning the project around three years ago, long before their father's legal challenges became the centre of public attention.
'Ever since we were little, we've loved fashion,' Jessie explained, describing clothing as a shared passion that naturally evolved into a business idea.
Rather than positioning the label as another celebrity-backed collection, the sisters say they hope customers will judge the brand on its designs rather than their surname.
D'Lila reinforced that approach, saying, 'His press is his press and our press is our press. Our journey is separate. We try to stay positive, and we're focused on what we're building.'
Inspired By Both Parents
Although the twins are keen to establish their own identity, they openly acknowledge the influence both of their parents have had on their creative outlook.
Their late mother, Kim Porter, enjoyed a successful modelling career and became known for her effortless style, while Sean Combs helped reshape urban fashion through the launch of Sean John in 1998. The label went on to become one of the most recognisable names in American streetwear and earned widespread industry recognition.
The twins say those experiences have inspired their own creative ambitions without defining the direction of their business.
They also revealed that their father has continued to offer advice on branding and fashion despite his current circumstances.
'He's very proud of us,' Jessie said. 'We've gone to him for guidance many times, and he's been incredibly helpful.'
Inside The 12TWINTY1 Collection
The debut collection, titled 777, reflects the sisters' personal story as much as their fashion aspirations.
The name references the fact that Jessie and D'Lila were born seven minutes apart, while the number seven also held special meaning for both Kim Porter and Sean Combs.
The launch focuses on relaxed streetwear staples designed for everyday wear, including tank tops, hoodies and casual separates aimed at a younger audience looking for versatile wardrobe essentials.
Prices begin at approximately £25 for tank tops (around $34) and rise to about £88 for hoodies (around $119), placing the collection within the accessible premium streetwear market.
By keeping the first release relatively focused, the twins appear to be prioritising a recognisable brand identity over an extensive product range.
Building A Name Beyond Celebrity
Launching a fashion label as the children of one of entertainment's most recognisable figures inevitably brings both opportunities and scrutiny.
Celebrity-founded brands have become increasingly common, but sustaining long-term success requires more than a famous surname. Industry observers often point to authenticity, product quality and a clear creative vision as the factors that determine whether new labels establish credibility beyond their celebrity connections.
For Jessie and D'Lila, that challenge is heightened by the public attention surrounding their father. Rather than avoiding the subject entirely, they have addressed it directly while making it clear they do not want it to define their careers.
Their emphasis on independence suggests they hope consumers will focus on the clothing rather than the headlines.
Looking Ahead
The debut of 12TWINTY1 marks an important milestone for Jessie and D'Lila Combs as they begin carving out their own place in fashion.
While Sean Combs' influence on American fashion remains part of their family's history, the twins are determined to create a separate legacy built on their own ideas and ambitions. Their acknowledgement of both parents' creative impact, combined with their insistence that 'our journey is separate', signals a deliberate effort to move beyond celebrity associations and establish themselves as young entrepreneurs.
Whether 12TWINTY1 becomes a lasting name in contemporary streetwear will ultimately depend on how consumers respond to the brand itself. For now, Jessie and D'Lila are focused on ensuring that their first chapter in fashion is defined not by family headlines, but by the future they are working to create.
