Justina Valentine has taken Sydney Sweeney's most controversial advert of the year and turned it into comedy gold. The Wild 'N Out star posted her own parody of the Novig campaign, and the moment she asked how to nail the 'hymen pose', a play on football's Heisman stance, viewers decided she had done what weeks of criticism couldn't: make the whole thing look genuinely ridiculous.
Valentine's clip mirrored Sweeney's original advert almost shot for shot before pushing it into deliberately absurd territory, mocking the idea that covering a nude body with sports gear amounts to legitimate sports content. Fans flooded her comments, picking apart individual gags, and the reaction has only grown louder since.
Justina Valentine's Sydney Sweeney Novig Ad Parody Explained
Valentine built the sketch around her usual roast-heavy instincts, the same style she has sharpened over years on Wild 'N Out. The blonde wig, the exaggerated placement of the sports gear, and one particularly well-aimed golf ball all add up to a well-timed comedic jab.
Rather than simply repeating the original ad's beats, she pushed the premise to its logical extreme, asking the camera how anyone is supposed to physically pull off a 'hymen pose', which the campaign itself never really explains.
That's what separates her version from a straightforward spoof. It plays less like a quick joke and more like genuine mockery of the campaign's own logic, which is likely why it has travelled further online than most of the reaction videos posted since the ad launched.
Justina Valentine vs Chloe Fineman vs Bobbi Althoff: Whose Parody Won?
Valentine isn't the only comedian to take a swing at Sweeney's Novig ad, but her version stands apart. SNL's Chloe Fineman went for slapstick repetition, repeating the word 'sports' on loop while balls were thrown at her chest. Podcaster Bobbi Althoff did something similar, tossing tennis balls and baseballs for laughs.
@chloefineman The chokeold Syndey Sweeneys laugh has on me #sydneysweeney #impression
♬ original sound - Chloe Fineman
@bobbialthoff Just sports @Novig #novigpartner
♬ original sound - Bobbi
Valentine took a different route with character-driven satire, building a whole mock scenario around performing the pose the ad seems to demand, and that extra layer is largely why fans keep pointing to hers as the standout.
What Is the Novig App, and Why Is Sydney Sweeney's Ad So Controversial?
Novig is a zero-fee, peer-to-peer sports betting platform. It launched its Sweeney campaign on 9 September, timed to the start of the NFL season. Sweeney is more than the face of it, too. She holds an equity stake as a strategic partner, and Fortune reported she took a hands-on role in shaping the visuals herself, which is likely why criticism has stuck to her personally rather than the brand.
Female Athletes Are Not Letting Sydney Sweeney's Ad Slide
The backlash arrived before Valentine's parody did. British sprinter Amy Hunt addressed Sweeney directly during a post-race interview, and gymnast Gracie Kramer posted her own training footage, saying that was what a woman in sport actually looks like. WNBA player Sophie Cunningham offered a rare counterpoint, defending Sweeney's right to run the campaign however she liked.
@graciekramer8 Because it really is that deep.
♬ orijinal ses - 𓍯𓂃
Sweeney reportedly lost more than 200,000 followers in the fallout, and Whoopi Goldberg criticised the ad on ABC's The View. Novig's CEO has already tried to calm things down, insisting the campaign was never meant as a dig at women's sport. Valentine's parody proves the internet will always find the joke a company hoped no one would spot.
