Alice Huang's pink dress draws attention from Chinese shoppers amid reports linking her to Nvidia CEO Jensen Huang (photo is not the actual dress, representation only) gdhllz/Pixabay

A pink dress worn by Alice Huang has become an unexpected fashion talking point in China, with shoppers searching for affordable alternatives after the outfit attracted attention amid the controversy surrounding Nvidia CEO Jensen Huang. Despite the huge political controversy between countries, her outfit turned into an unlikely shopping trend.

The dress, reportedly worth approximately $3,500, has caught the attention of Chinese shoppers, with some claiming it's a dress from luxury brand, Dior. Online sellers have also started offering similar designs for people who want to copy the look without spending as much.

Alice Huang's Pink Dress Attracts Online Attention

According to Jing Daily, Chinese shoppers have become interested in Alice Huang's clothes after reports linking her to Jensen Huang spread online. Her pink dress gained attention after footage from a dinner in Taipei during the 2025 Computex technology trade show went viral.

Alice was seen sitting alongside the Nvidia chief executive at the event. In the footage, Jensen put his arm around her before she kissed him on the cheek. The video gained attention again as reports about their alleged relationship spread online. In the middle of the big controversy, some Chinese social media users got their priorities straight on Alice's fashion choices, especially the pink dress she wore in the viral video.

The Pink Dress Becomes a Viral Fashion Find in China

According to Hong Kong-based outlet HKET, the pink dress has no sleeves, a deep V-shaped neckline, a fitted waist and a slightly flared skirt. Its simple but elegant design has caught the attention of shoppers, with many taking a closer look at its cut and details. The dress is also described as being made from wool crepe, a fabric often used in formal and luxury clothing.

Online estimates place its original price at more than $3,500, making it an expensive piece for anyone hoping to recreate the look. Some internet users believe the dress may be from Dior, one of the world's best-known luxury fashion brands. However, the exact design is no longer available on the brand's official website.

Despite this, the uncertainty has not stopped shoppers from looking for similar designs. Sellers on Xiaohongshu and Taobao have started offering similar pink dresses, with product listings aimed at shoppers looking to recreate Alice Huang's style, also known as the "Alice Huang look" (黄乐同款). Photos of Alice wearing the pink dress have given online users a clear reference as they search for pieces with a similar shape, colour and style.

The Online Buzz Fuels Demand for Similar Styles

Users on Chinese social media platforms, including Xiaohongshu, have been looking at photos of Alice with Jensen and trying to identify the brands she wears. Her other outfits and accessories have also caught their attention, with some users comparing them to designs from well-known luxury brands.

Jensen faces questions about his reported relationship with Alice and claims that she may have links to Chinese intelligence. Nvidia has launched an independent investigation into the reports, including the spy allegations against Alice.

Jensen admitted to being unfaithful to his wife in a message to Nvidia employees but did not name the woman involved. He has also described his interactions with Alice as normal business dealings through Megaspeed, a company that does business with Nvidia.