Kim Kardashian's latest SKIMS release is getting people talking, but perhaps not for the reasons she hoped. The brand's 12-day advent calendar, which was unveiled on 29 October, was roasted online on 6 November as shoppers who received the package questioned how a box of hair ties, keychains, and tiny accessories can justify its hefty $148 price tag.
While advent calendars usually promise daily treats, beauty goodies, or little luxuries to count down to Christmas, SKIMS has taken a slightly different approach. And judging by the reaction online, some shoppers think the biggest surprise is how much they're expected to pay for what's inside.
What Comes Inside the $148 SKIMS Advent Calendar?
The SKIMS Accessories Advent Calendar costs $148 in the US, with the UK price listed at £158. It contains 12 compartments, each offering a different accessory or novelty item. The collection includes a teddy bear keychain, three hair elastics, satin scrunchies, bobby pins, hair clips, and a two-pack of bra elastic headbands.
There is also a SKIMS-branded squishy stress toy, a mini comb keychain, a logo keychain, and a faux-fur compact mirror keychain.
This variety of selection, however, has raised eyebrows because there are no clothing pieces, underwear, or substantial beauty products tucked inside. For a brand largely known for shapewear, underwear, and loungewear, some shoppers expected something a little more exciting in the package.
'Everything That Falls Between My Car Seats'
The calendar has attracted plenty of brutal reactions across social media, with shoppers struggling to understand how the collection could justify its premium price. One user joked that the contents looked like 'everything that falls between my car seats,' while others compared the accessories to random items pulled from a junk drawer.
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The number of keychains also became a talking point, with some joking that customers would end up with enough trinkets to decorate every handbag they own. Others questioned why anyone would spend $148 on accessories they believed could be purchased for considerably less elsewhere.
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The calendar was also branded the 'Skams Advent Calendar', playing the word 'Scam' to criticise the brand. Christmas is supposed to be the season of giving, but judging by the online reaction, shoppers aren't convinced this particular box has much to offer.
A Viral Unboxing Adds Fuel to the Backlash
The online criticism has also been fuelled by unboxing videos showing customers opening the calendar's compartments one by one. One creator's review reportedly attracted more than 13 million views, with viewers watching as the much-anticipated surprises turned out to be hair ties, clips, scrunchies, and keychains.
The creator expressed disappointment throughout the unboxing, questioning the value of the accessories and particularly reacting to the unusual bra elastic headbands. The videos quickly became a talking point, with some viewers describing the calendar as a waste of money and others comparing it to a collection of bargain-bin trinkets.
According to Parade, some social media users even labelled the product the 'Fyre Festival of Advent Calendars,' suggesting many fans' disappointment at the calendar considering the hype that it received from influencers beforehand.
With Christmas shopping already putting pressure on people's wallets, shoppers are clearly expecting more than a handful of hair accessories and keychains for £158. And if the biggest surprise behind the calendar's 12 doors is discovering yet another scrunchie, perhaps the real Christmas miracle would be getting a refund.
