Jannik Sinner's triumphant run at Wimbledon has once again put the spotlight not only on his formidable tennis but also on the elegant figure cheering him on from the stands—his girlfriend, Laila Hasanovic. The Danish model and influencer has captured the attention of fans worldwide with her poised presence, effortless style, and unwavering support for the world number one.
As Sinner defends his title on the grass courts of the All England Club, Hasanovic's appearances and social media posts offered a glimpse into her life alongside one of tennis's biggest stars. Here's a closer look at the woman behind the headlines, through ten memorable photos that showcase her beauty, career, and role in Sinner's journey.
Who Is Laila Hasanovic?
Born on 8 November 2000 in Copenhagen, Denmark, to parents of Bosnian heritage, Laila Hasanovic grew up in the town of Svendborg. She spent a year studying in Kentucky, USA, as part of a student exchange, before pursuing modelling as a teenager. Her breakthrough came in 2019 when she reached the finals of Miss Denmark, representing Greenland and gaining early recognition in the fashion world.
Today, at 25, Hasanovic balances a thriving modelling career with her work as a social media influencer and entrepreneur. She boasts over 500,000 followers on Instagram, where she shares fashion, beauty, and lifestyle content. She is also the founder of NRD55, a self-tanning brand developed in Denmark, and has collaborated with major names like Armani Beauty, Prada Beauty, Alo, and Tommy Hilfiger.
From Pageants to the Player's Box
Hasanovic's relationship with Sinner first drew public attention in 2025. The Italian tennis star confirmed their romance during his victory speech at the Vienna Open in October 2025, warmly thanking his 'girlfriend' for her support. Since then, she has been spotted at several high-profile tournaments, offering quiet encouragement from the stands.
Before Sinner, Hasanovic was in a high-profile relationship with Formula 1 driver Mick Schumacher, which ended in early 2025. She brings experience of life in the sporting spotlight, yet maintains a relatively private approach to her personal life with the tennis champion.
10 Photos That Capture Laila Hasanovic
Vacation Glow
One of her recent posts shows Hasanovic radiating confidence during a sunny getaway. In a sleek swimsuit by the water, her natural blonde hair catches the light—a perfect blend of relaxation and model-ready poise that fans loved ahead of Wimbledon season.
Armani Beauty Campaign
Hasanovic shared a polished look for Giorgio Armani's Women's Cruise Collection, highlighting her makeup routine with Luminous Silk foundation and glossy lips. The image perfectly reflects her professional side as a beauty ambassador.
Supporting Sinner at Monte Carlo
Captured courtside in an elegant denim look, she watches intently as Sinner competes. Her understated yet chic style turned heads in the player's box during the 2026 Monte Carlo Masters.
Makeup-Free Morning
During Wimbledon fortnight, she posted a fresh-faced selfie using her NRD55 tanning drops. The relatable 'slow morning' story showed her embracing natural beauty amid a busy schedule.
Boat Vacation with Sinner
@adam_lovick #greenscreen Jannik Sinner wins Wimbledon…and a cruise is also a big winner Explora Journeys 📍 #janniksinner #wimbeldon #luxurycruise #cruise
♬ original sound - Adam Lovick
Paparazzi images from a romantic boat trip captured sweet, candid moments between the couple—smiling, chatting, and sharing kisses under the sun, offering rare insight into their off-court life.
Red Carpet Elegance
In a stunning white gown during a red carpet event, Hasanovic exudes sophistication. The photo, taken during a quiet reflective moment, highlights her comfort in glamorous settings.
French Alps Reset
A striking topless shot (artfully covered) from a winter getaway in the French Alps showed her enjoying a peaceful 'quiet reset', paired with wellness and sauna moments.
Fashion Week Chic
Attending New York Fashion Week for Tommy Hilfiger, she turned heads in a tailored ensemble, demonstrating her growing presence in international fashion circles.
Cheering at Wimbledon
Seated in the Centre Court stands during the 2026 final, fan in hand to stay cool, Hasanovic was pictured following every point with focused attention, a supportive presence as Sinner battled for glory.
Everyday Style with a Touch of Luxury
A simple yet striking photo in a black dress against a sunset backdrop perfectly sums up her aesthetic: approachable elegance that resonates with her large online following.
Life in the Spotlight
Hasanovic's presence at Sinner's matches adds a personal touch to his high-pressure career. While she doesn't attend every event — often balancing her own brand commitments and travel — her support is evident when she does appear. The couple tends to keep their relationship relatively low-key, focusing on mutual understanding amid demanding schedules.
Beyond modelling, Hasanovic's entrepreneurial spirit with NRD55 and her engaging social media content have built her a dedicated fanbase. Her journey from Miss Denmark finalist to partner of a multiple Grand Slam champion reflects ambition and adaptability.
As Sinner continues to dominate on court, Laila Hasanovic remains a stylish, grounded figure by his side. Whether sharing beauty tips, glamorous campaign shots, or quiet moments of support, she brings her own light to the tennis world. Fans will no doubt be watching for more appearances — and photos — as the season progresses.
