Laila Hasanovic had fans applauding her fresh-faced Wimbledon look, but there was more to the story than first met the eye. Many believed the model had simply decided to go makeup-free ahead of boyfriend Jannik Sinner's biggest match of the tournament, with her natural appearance quickly attracting praise online.
What many did not realise, however, was that her glowing complexion was also quietly promoting NRD55, the beauty brand she founded herself. What looked like a casual beauty update turned out to be a subtle showcase for the products she has been building behind the scenes.
One Selfie Got Fans Talking
Hours before Sinner stepped onto Centre Court for his highly anticipated Wimbledon clash with Novak Djokovic, Hasanovic shared a relaxed update on her Instagram Stories. Posting a short video, she told followers: 'A slow morning with a few drops of @nrd.55. I'm skipping makeup today.'
The Danish model appeared completely bare-faced as she applied the product, leaving many fans impressed by her natural appearance. Comments quickly praised her fresh look, with one admirer calling her appearance 'so gorg' after the clip was also shared by the brand's official Instagram page. At first glance, it looked like another celebrity embracing natural beauty. However, fans soon realised there was another reason behind the post.
Her Glow Came From Her Own Product
The secret behind Hasanovic's radiant complexion was not traditional makeup at all. Instead, she was applying NRD55 tanning face drops, one of the signature products from the skincare company she personally launched. The drops are designed to give users a healthy bronzed glow without relying on foundation or bronzer.
Rather than promoting someone else's business, Hasanovic was quietly showcasing a company she has spent years building behind the scenes. It was a smart moment to introduce the product, with millions of tennis fans following Sinner's Wimbledon campaign and naturally taking an interest in his partner at the same time.
Building More Than a Modelling Career
Although many know Hasanovic as Sinner's girlfriend, she had already been building her own career long before their relationship drew public attention. The model, influencer and former beauty queen founded NRD55 after spending more than a decade working in the fashion and beauty industries.
According to the brand, Hasanovic grew up surrounded by Scandinavian ideas of simple beauty, where natural features and soft tones are celebrated. That philosophy became the foundation for products designed to enhance the skin rather than cover it. She has previously described NRD55 as a personal project she quietly worked on for years before finally introducing it to customers.
The Brand Continues To Grow
Hasanovic officially launched NRD55 shortly before Sinner captured the Miami Open title, and the company has continued expanding ever since. Just before the French Open, she announced that the brand would begin shipping to Sweden, calling it another exciting milestone.
She has also explained that her favourite compliment is hearing someone say, 'You're glowing', because it reflects not only appearance but also confidence and self-care. That message has become central to the company's identity, with products designed to create a soft, natural finish instead of an overly dramatic tan.
Sinner Focused on Wimbledon
While Hasanovic's beauty brand was attracting attention online, Sinner was turning heads on Centre Court. The world number one produced an impressive straight-sets victory over Novak Djokovic to book another Wimbledon final, with the Serbian legend admitting his younger rival had simply been on another level.
Despite the excitement surrounding Sinner's run, Hasanovic was notably absent from the stands during the semi-final, prompting some fans to wonder whether she would appear for the championship match. The couple are known for keeping their relationship largely private, rarely posting photographs together despite growing public interest.
Her Business Is Becoming Part of Her Story
Hasanovic's latest Instagram post proved she is creating a public identity that goes far beyond being the girlfriend of one of tennis's biggest stars. What first appeared to be a casual makeup-free selfie became a subtle showcase for the company she built herself, allowing her business to share in the attention surrounding Wimbledon.
As Sinner continues chasing Grand Slam titles, Hasanovic appears equally focused on growing her own brand. Her fresh-faced post was not just about embracing natural beauty, but also about highlighting a business she has spent years developing, showing that her glow represents much more than her appearance.
