Alexandra Leclerc is facing unexpected backlash after a now-deleted video from Australian fashion label Runaway The Label sparked a fierce online debate. What began as a wholesome moment between a fashion brand and a high-profile personality quickly turned into a wider conversation about wealth, influencer culture and whether celebrities should ask smaller businesses for products.
The clip spread rapidly across X, with users split over Leclerc's Instagram message to the brand. Some believed she was asking for a free outfit despite being married to a millionaire Formula One star. Others argued that people had jumped to conclusions without knowing the context.
A Fashion Request That Went Viral
The controversy began when Runaway The Label shared a behind-the-scenes video showing staff reacting to a direct message from Leclerc. The caption read: 'When Alexandra LeClerc DM's you and it takes 6 girls to think of a reply.'
The employees appeared genuinely thrilled as they read the message. There was no sign of drama or hesitation—just excitement that someone with Leclerc's profile had reached out.
The video also showed the message itself. Along with a link to one of the brand's blue matching sets, Leclerc wrote: 'I was looking at outfits for my upcoming summer trips and I was wondering if you would be interested in sending me this blue set?' She said the pieces are 'so cute.'
The clip was later deleted, but not before it was reposted across social media, where it quickly attracted millions of views and a flood of opinions.
Critics Accuse Her of Seeking Free Clothes
Many X users interpreted the message as Leclerc asking for free clothing, and they weren't impressed.
Several argued that someone with access to significant wealth should simply purchase the outfit rather than approach a smaller label for gifted items. Others said influencers often justify these requests by offering 'exposure,' but claimed that supporting an independent brand means paying for its products first.
One user bluntly commented: 'If she really wanted the clothes, she could just buy it herself instead of exploiting her fame to get free handouts from small businesses.'
Her husband, Formula 1 driver Charles Leclerc, has also become part of the controversy, with critics arguing that the timing made the request seem even more out of touch. One commend read: 'Her husband just renewed a 50 million contract with Ferrari and she's begging for a dress, omg.'
i hate rich people/influencer just buy it and tag them?????? pic.twitter.com/AWbfAVmsHy
— siM 🌙 (@tttwoevils) July 7, 2026
“oh because she’d be helping to promote small brands” no. thats exploiting small brands to her benefit, promoting them would be a consequence. if she truly wanted to help them, she’d fucking BUY their product. https://t.co/2FlyJ7Q530
— Evie (@evietella) July 7, 2026
"b-but she will advertise it for the brand!! which helps promote the brand!" STILL??? She can do both: buy the piece and promote it. Or maybe even buy the piece without promoting it because TRUST. ME. she will NOT miss that €200... https://t.co/Q3nDxnoBFN
— val🐝⁸¹ (@81croissant4) July 7, 2026
Was the Message Taken Out of Context?
Many users pointed out that Leclerc never actually requested the outfit for free. Her message simply asked whether the brand would be interested in sending the set, without mentioning payment or requesting a complimentary gift.
Others noted that the blue outfit linked in the message was already listed as out of stock on Runaway The Label's website. This suggested that she may have contacted the brand because it was no longer available to buy online. Some claims also stated that she intended to pay for the outfit and only reached out because the brand does not ship to her location.
A comment on Instagram explained: 'Alex asked because the blue set was out of stock and they don't ship to Monaco.'
Those defending Leclerc argued that much of the criticism was based on assumptions and not confirmed facts, turning what seemed like a routine brand interaction into an online pile-on.
yes the dress was out of stock! people just love to assume the worst pic.twitter.com/8Gr23UMoqa
— luna¹⁶ 🍒 LECWIN (@2000SLECLERC) July 7, 2026
How Rich Is Alexandra Leclerc?
Alexandra Leclerc is a fashion and lifestyle influencer known for sharing luxury travel, designer outfits and glimpses of her personal life with her social media followers. She is married to Ferrari Formula 1 driver Charles Leclerc, one of the sport's biggest stars.
Her net worth is estimated to be around £740,000 to £1.5 million ($1 million to $2 million). Meanwhile, Charles' fortune is estimated at between £37 million and £93 million ($50 million to $125 million).
Their high-profile lifestyle and reported wealth are largely why a seemingly simple social media exchange turned into a wider online debate.
