Puerto Rican superstar Bad Bunny turned heads during the 2026 Super Bowl LX halftime show, not just for his music but for his fashion choices. He paired an all-white custom Zara outfit with a brand-new silhouette from his Adidas collaboration — the BadBo 1.0 'Resilience' — marking one of the most visible sneaker debuts of the year.
His performance, watched by over 135 million viewers, also drove significant attention to Adidas. This means that the Super Bowl, typically dominated by football talk, suddenly became an impromptu fashion showcase.
Adidas x Bad Bunny: The BadBo 1.0 'Resilience'
The BadBo 1.0 'Resilience' marks Bad Bunny's first official signature sneaker with Adidas, moving beyond reinterpretations of classic models into a fully original design.
Visually, the 'Resilience' draws inspiration from 90s skate and athletic shoes. It features a layered upper of premium suede and breathable mesh, a thick midsole blending into a gum-tinted outsole, and subtle Trefoil branding at the collar. A small blue star embroidery on the heel and 'Adidas PARA BAD BUNNY' printed inside the insole highlight its bespoke nature.
The colour palette of chalk white and talc keeps it minimalist yet distinctive, allowing wearers to pair it with both streetwear and more tailored looks. Its bold silhouette and clean design make it a statement piece, combining heritage nostalgia with contemporary appeal.
How Much and Where to Buy
The BadBo 1.0 'Resilience' dropped right after the Super Bowl halftime show, retailing at £140 in the UK and $160 in the US. It was available on Adidas' website but sold out almost immediately. If you missed the drop, here are some tips to help you secure a pair next time:
- Check other global retailers: For UK buyers, you may visit END Clothing, Size?, and Footpatrol. For US, try Sneaker Politics or Foot Locker.
- Enter raffles from retailers: Many stores run raffles for highly sought-after sneakers. Enter with your size and hope your name is picked for a chance to buy.
- Sign up for alerts and newsletters: Signing up for adidas' newsletter and notifications, especially on the Adidas CONFIRMED app, gives you advance notice of future drops, restocks, or raffle openings.
- Follow retailers on social media: Retailers often announce raffles or restocks on Instagram, Twitter, and TikTok before they go live. Being ready to enter quickly increases your chances.
- Check resale marketplaces: If you can't get them at retail, platforms like StockX or GOAT often have sold-out pairs available. But expect to pay above the original price.
The Shoe Collab Everyone's Talking About
Bad Bunny's partnership with Adidas began years ago, initially reimagining existing classic styles like the Forum and Campus. Over time, the collaboration evolved into full signature releases to reflect his Puerto Rican heritage and personal style.
Previous drops, including brown and cream BadBo models, were highly limited and sold out almost immediately. They were occasionally capped at 1,994 pairs, which was a nod to Bad Bunny's birth year.
The Super Bowl stage was an ideal platform to showcase the partnership. By wearing the BadBo 1.0 during a headline performance, Bad Bunny merged music, culture, and fashion that created a high-visibility moment to resonate with millions worldwide.
How Super Bowl Boosted Adidas
Women's Wear Daily reports that the appearance of the Adidas brand and the BadBo 1.0 during the Super Bowl generated approximately $1.6 million (£1.17 million) in media exposure value, based on analytics from Launchmetrics. This reflects the total estimated value of press coverage and online buzz earned by the brand.
While there are no public figures yet showing exact sales increases, market share shifts, or stock market effects, the media impact value underscores a broader exposure spike that brands often aim for through celebrity partnerships. The Super Bowl, with its massive global broadcast, effectively positioned Adidas and Bad Bunny's signature sneaker in headlines and social media posts across fashion and lifestyle outlets.
The level of attention garnered by the BadBo 1.0 at this year's Super Bowl reflects how strategic collaborations between cultural icons and established brands continue to shape visibility in fashion spaces.
