Bad Bunny's Super Bowl LX Halftime Show was one of the most celebrated cultural moments of the year. Not only the whole performance was great, but the portrayal of Latinx identity and beauty was also outstanding.
The Puerto Rican superstar headlined the performance at Levi's Stadium in Santa Clara, California, on 8 February. This marked the first time the set was performed almost entirely in Spanish and featuring dancers whose hair and style became part of the storytelling.
From textured natural curls to sleek updos, the show highlighted the dancers with strikingly varied hairstyle. The looks weren't merely decorative but deeply symbolic of cultural pride and emotion. Beauty pros described how each look was crafted to fit the energy of distinct segments within Bad Bunny's performance.
How Their Hair Was Styled
Lead hairstylist Brian Steven Banks and his team envisioned the beauty component as an extension of the artistic narrative.
For the high-energy segments, stylists worked with dancers' natural textures rather than imposing uniformity. 'Many of the dancers already had naturally curly hair, so the focus wasn't on changing their texture, but enhancing it', key hairstylist Mariah Montes told Allure. Tools such as wands and curve irons were used to boost natural curls, giving the performers' hair movement that matched the rhythm of the choreography.
For more structured parts of the show, like the arrangements with musicians and orchestra, Banks opted for sleek buns, braids, and pulled-back styles. These reinforced a composed, almost regal aesthetic.
For the quieter moments, such as a romantic wedding scene included in the programme, hair softened into relaxed, understated looks. It was a deliberate choice to show intimacy and warmth.
This focus on hair as narrative resonated across various media outlets covering the Super Bowl spectacle. Stylists emphasised that these choices reflected more than just aesthetic trends as they underscored the performers' identities and the emotional arcs within the show.
A Wedding in Front of Millions
One of the most unforgettable visual moments of the halftime performance was the real wedding that took place live on stage. What might have seemed like a theatrical set piece was confirmed to be genuine. The couple exchanged vows in front of the stadium audience and millions watching worldwide.
Montes revealed the bridal look she created on Instagram, and the results were breathtaking. The bride wore a half-down hairstyle that showcased her natural hair texture while keeping her face beautifully visible. Montes added curly, face-framing pieces to highlight the bride's features, perfectly complementing her veil and gown. Onstage, she looked every bit the bride, ready for a once-in-a-lifetime ceremony.
Hair as Cultural Pride
The Super Bowl's story was different from past shows because it was based on culture expression, particularly Puerto Rican and Latinx aesthetics in general. Stylists chose to use the different textures of Afro-Latin and Caribbean hair, like big curls and complicated braids, in ways that honoured tradition.
This approach reflects a wider movement within fashion and entertainment to move beyond narrow beauty norms toward representation that feels authentic. Hair, in this context, holds a lot of meaning and history, especially for ethnicities whose styles have often been marginalized in mainstream media.
