Brioni is taking its signature tailoring codes into womenswear with the launch of La Donna Spring/Summer 2027, giving the Italian luxury house a feminine interpretation of the sartorial expertise that has long shaped its identity.
Presented in Milan during Fashion Week, La Donna brings Brioni's tailoring heritage into a women's collection built around precise construction, fluid silhouettes and a sense of contemporary lightness. The launch also extends beyond the clothes themselves, with the house pairing the SS27 collection with an appointment-based Milan Atelier experience where clients can pre-order selected looks and personalise them through Brioni's bespoke service.
The collection brings Brioni's established sartorial codes into a dedicated womenswear offering, while the Atelier places craftsmanship and personalisation at the centre of the Milan experience.
Brioni Brings Tailoring Codes Into Womenswear
La Donna is presented by Brioni as a new vision for womenswear, translating the house's traditional sartorial language through what it describes as an 'authentically feminine perspective'.
Rather than simply reproducing the structured approach associated with classic tailoring, the collection combines precise construction with fluid silhouettes, harmonious lines and a sophisticated sense of lightness.
Brioni's emphasis on craftsmanship remains central to La Donna, while its womenswear proposition introduces a softer and more fluid interpretation of the house's established tailoring codes.
Those sartorial elements are carried through the collection, with the house describing La Donna as a new vision for womenswear.
The balance between structure and fluidity gives the collection its distinctive character, bringing together the precision associated with Brioni's tailoring tradition with silhouettes designed for a contemporary wardrobe.
The collection also moves beyond tailoring, encompassing more relaxed, everyday and evening looks, allowing the house's sartorial expertise to extend across different areas of the wardrobe.
The emphasis on craftsmanship feeds directly into the bespoke element of La Donna, giving clients the opportunity to make selected pieces more personal through Brioni's customisation service.
Milan Atelier Puts Personalisation At The Centre
The Milan launch is being accompanied by an appointment-based Atelier experience running from 24 September to 1 October, giving clients an opportunity to view the collection in a more personalised setting.
At the Atelier, clients can pre-order their preferred La Donna looks and customise them through Brioni's bespoke service.
The experience brings the house's made-to-measure approach into its womenswear offering, with personal choices becoming part of the process rather than simply an addition after purchase.
According to Brioni, the bespoke service allows clients to explore different fabric combinations, signature weaves, limited-edition finishes and customised details. The offering therefore extends beyond tailoring alone, encompassing casual pieces, knitwear and eveningwear.
The Milan Atelier provides a more individual way to engage with the collection, connecting La Donna's feminine silhouettes with the craftsmanship and personalisation that remain central to Brioni's wider identity.
For clients unable to visit the Milan Atelier, Brioni says the La Donna collection is also available online and at selected boutiques in Milan, London, Paris and New York.
With La Donna SS27, Brioni is extending its established sartorial language into a dedicated womenswear collection while bringing its bespoke expertise into the presentation.
In Milan, the launch combines the new collection with an Atelier experience, allowing clients to pre-order selected looks and personalise them through Brioni's bespoke service.
