A golf advert meant to promote a new driver has instead landed a popular content brand in serious trouble. Good Good Golf has faced widespread backlash over a video showing co-founder Garrett Clark forcefully shoving fellow golfer Alexis Miestowski to the ground during a promotional skit.
The advert, made in collaboration with golf equipment giant Callaway, was posted on social media on 21 August before being deleted the same day. But removing it did little to stop the criticism, as the clip continued circulating online. Viewers accused the campaign of making light of violence against women, with the controversy quickly turning into a major headache for both brands.
Inside the Controversial Golf Ad
The video centred on Clark's apparent obsession with a new Callaway driver. Miestowski, a former Division I golfer who works with Good Good, reached towards the club before Clark chased after her and pushed her to the ground.
The advert was reportedly inspired by the 2026 film Obsession, with the exaggerated behaviour intended as part of the joke. However, the scene did not land as intended. Instead, viewers focused on the physical aggression shown towards Miestowski and criticised the decision to use it as entertainment in a golf commercial.
The backlash was particularly strong because the advert was promoting a product from Callaway, one of the best-known names in golf equipment.
Ah man, someone must have accidentally deleted the post. Don’t worry Good Good, I’ll reupload your @CallawayGolf ad! pic.twitter.com/I4GwzBmUOJ
— Jay Don Takes (@Skulledwedge) August 22, 2026
Good Good Golf Issues an Apology
Good Good quickly removed the video and apologised for the campaign.
Clark later addressed the controversy publicly, acknowledging that participating in the advert was a mistake. He said the video did not represent what he or Good Good stood for and expressed regret over the judgement behind the concept.
'The way that this ad was received is not how GoodGood is and it's not what we stand for... I want everyone to know that I do not support [domestic violence], abuse or any of that of any kind,' Clark explained in a video he shared on social media.
He added that, contrary to what some people may believe, he did not actually tackle Miestowski. 'I didn't do that. I know most people probably knew that it was a complete skit and that I didn't actually tackle a woman. So I want to say that first. I never would, and I didn't,' he stated.
Women are randomly getting assaulted all over the country while out hiking and Good Good decided to make an advertisement about it promoting their golf clubs...
— Michael D McCleary (@michaelmccleary) August 25, 2026
What on earth compelled them to think this would be a good idea?!. 🤦
This is so gross and unbelievable anyone thought this was funny. Violence against women is wrong!
— CommonSenseSeeker (@MenAreNotWomen8) August 25, 2026
Callaway Cuts Ties With Good Good
Callaway followed with its own apology after acknowledging that the campaign had been approved by the company before being released.
CEO Chip Brewer said the firm had made a serious error in approving the advert. The company also committed $1 million (£730,000) to organisations working to combat violence against women.
But the controversy did not end with apologies. Callaway has since ended its partnership with Good Good, marking a major commercial consequence of the backlash.
The fallout has spread to other parts of Good Good's business, too. Dick's Sporting Goods and Golf Galaxy removed Good Good products from their stores, while the Golf Channel postponed the premiere of Big Break x Good Good following a sponsor's decision to pull out.
Good Good has also stepped away from its role as title sponsor of an upcoming PGA Tour event in Austin, Texas. The tournament, which had been referred to as the Good Good Championship, will continue under updated sponsorship plans.
When Humour Goes Too Far
For many critics, the problem was not simply that the advert was provocative. The central joke involved a man physically attacking a woman over a golf club, making the depiction of violence impossible to separate from the product being advertised.
For Good Good Golf, what began as a short promotional video has become a much bigger crisis. The advert has been deleted, apologies have been issued and several business relationships have changed as a result.
With Callaway now ending the partnership and Good Good stepping away from its PGA Tour sponsorship, the controversial campaign has had consequences far beyond the few minutes of footage that started the backlash.
