Hailey Bieber has teamed up with Kim Kardashian's SKIMS for a new campaign, bringing together two of the most influential women in fashion and beauty. The collaboration quickly sparked interest among fans, many of whom began comparing the fortunes behind the famous names.
While Kardashian remains one of the world's richest celebrities with an estimated net worth of £1.4 billion ($1.9 billion), Bieber has built an impressive business empire of her own through Rhode and her modelling career, with an estimated fortune of £220 million ($300 million). As the pair join forces, many are asking how they built their wealth and who comes out on top financially.
Kim Kardashian's Billion-Pound Business Empire
Kim Kardashian transformed reality TV fame into a business empire worth an estimated £1.4 billion ($1.9 billion). After becoming a household name through Keeping Up with the Kardashians, she expanded into beauty, fragrances, mobile apps and endorsement deals. Her biggest success is SKIMS, the shapewear and clothing brand she launched in 2019, which has grown into a global fashion powerhouse.
Beyond SKIMS, Kardashian has continued to grow her wealth through television projects, licensing agreements and investments. She has also secured lucrative partnerships with major brands throughout her career. These ventures have helped cement her status as one of the world's richest celebrities.
The success of SKIMS remains the cornerstone of Kardashian's fortune. The company has expanded beyond shapewear into loungewear, activewear and menswear, attracting customers worldwide. Its rapid growth has played a major role in elevating Kardashian into billionaire territory.
Hailey Bieber's Rise Through Rhode
Hailey Bieber built her fortune through modelling before establishing herself as a successful entrepreneur. She worked with luxury fashion brands including Saint Laurent, Versace and Tommy Hilfiger, building a strong presence in the industry. Her career took a major turn when she launched Rhode in 2022.
The skincare brand quickly gained popularity thanks to its minimalist products and strong social media appeal. Rhode became particularly popular among Gen Z consumers, helping the company achieve rapid growth in a short period.
Hailey Bieber’s Rhode skincare brand has been acquired by elf Beauty for $1 BILLION. pic.twitter.com/zWu0GXnLPL
— Pop Base (@PopBase) May 28, 2025
In 2025, beauty giant e.l.f. Beauty acquired Rhode in a deal valued at approximately £735 million ($1 billion), significantly boosting Bieber's wealth and cementing the brand's success.
Beyond Rhode, Bieber continues to earn through fashion campaigns, endorsement deals and brand collaborations. Her influence across beauty and fashion has helped her secure partnerships with major companies. While her fortune remains smaller than Kardashian's, Rhode's billion-dollar sale has made Bieber one of the industry's most influential young entrepreneurs.
Who Is Richer?
Based on current estimates, Kim Kardashian remains far ahead of Hailey Bieber in terms of net worth.
- Kim Kardashian: approximately £1.4 billion ($1.9 billion)
- Hailey Bieber: approximately £220 million ($300 million)
Kardashian's estimated fortune of £1.4 billion ($1.9 billion) is nearly six times larger than Bieber's estimated £220 million ($300 million).
While Bieber's wealth has grown rapidly following Rhode's success and its £735 million ($1 billion) sale to e.l.f. Beauty, Kardashian continues to lead thanks to the immense value of SKIMS and her diverse portfolio of business ventures.
Why Their Partnership Matters
Hailey Bieber's collaboration with SKIMS is more than just another celebrity campaign. It brings together two women who have successfully transformed their public profiles into some of the most recognisable brands in beauty and fashion.
@skims everyday favorites with @Hailey Bieber 💗
♬ original sound - SKIMS
The partnership also reflects the growing power of founder-led businesses, where personal influence can help drive global consumer demand. As SKIMS continues to expand its reach and Rhode enters a new chapter following its acquisition by e.l.f. Beauty, the collaboration highlights how both women have turned celebrity into lasting commercial success.
While Kardashian remains far ahead in terms of net worth, Bieber's rapid rise suggests she is becoming an increasingly powerful force in the business world.
