BLACKPINK's JENNIE has been named a global ambassador for Moncler's Re/Icons campaign, joining Cher and Grace Jones in the luxury label's autumn 2026 project. The announcement coincides with the collection's global launch on 15 October 2026.
The campaign features four Moncler archive outerwear designs, showcasing the archive of the fashion house. Following its Paris pre-launch on 8 October, the collection brings the three performers together to showcase the label's outerwear designs.
JENNIE Joins Cher And Grace Jones For Re/Icons
Moncler's Re/Icons campaign brings together three performers whose careers span different generations of music and entertainment. Each has developed a recognisable public image through music, performances and fashion.
Cher has released music across several decades and starred in films including Moonstruck and Burlesque. Grace Jones is known for her music, acting and modelling career, while JENNIE rose to international fame as a member of BLACKPINK before expanding into solo music and luxury fashion partnerships.
The campaign features the three performers in Moncler outerwear, with four archive designs at its centre: Karakorum, Verone, Himalaya and Tibb. Each designs draws on the label's archive and connect the campaign with pieces from its history.
JENNIE's inclusion places her alongside two established entertainment figures in a campaign that combines music and fashion. Her participation also brings Moncler to audiences familiar with her work in K-pop and her appearances in the luxury fashion world.
'Never Stop Dreaming Bigger'
JENNIE's role in Moncler's Re/Icons campaign follows her continued presence across music and fashion. As a member of BLACKPINK, she has performed internationally and became one of the most successful K-pop idols in history, while her solo career and luxury fashion partnerships have expanded her profile beyond the group.
Speaking about her ambitions in an interview with W Korea, JENNIE said, 'My most special dream is to keep discovering new sides of myself that I haven't encountered yet. It's about creating freely, gaining new experiences, and dreaming even bigger', reflecting her continuous interest in exploring new creative opportunities beyond her established work in music.
Moncler Revisits Its Outerwear Heritage
Founded in 1952, Moncler began by producing equipment for mountain conditions before developing into an international luxury fashion label. Its outerwear remains central to the brand, with technical designs appearing alongside fashion collaborations and seasonal collections.
The Re/Icons campaign revisits four jacket styles from the brand's archive: Karakorum, Verone, Himalaya and Tibb. By placing these designs at the centre of the campaign, Moncler draws attention to pieces from its established outerwear range.
Celebrity ambassadors remain an important part of luxury fashion marketing, with performers appearing in campaigns to present products to audiences around the world. Moncler's latest project uses three recognisable names to introduce its archive outerwear to a broad audience and engaging a more dominant part of pop culture.
JENNIE's Growing Fashion Portfolio
With Moncler's Re/Icons campaign, JENNIE joins Cher and Grace Jones in a celebration of style that spans generations. But beyond another major fashion appointment, the BLACKPINK star continues to prove why she has always been K-pop's 'It Girl', setting trends and commanding attention wherever music and fashion meet.
