Lola Latorre's new wellness brand has barely arrived, but its launch is already being picked apart online. The Argentine influencer introduced Sorbo, a line of electrolyte drinks with collagen, only for social media users to begin placing its campaign photos beside images from Hailey Bieber's Rhode. Some of the comparisons are striking enough to have turned a wellness launch into a fast-growing debate about where inspiration ends and copying begins.
The backlash grew after an X user shared side-by-side pictures of Latorre and Bieber in very similar poses. The post accused Sorbo of copying Rhode's wider look as well as its campaign ideas and said, in Spanish, that Latorre did not have 'a single creative neuron'. The post had attracted millions of views by Tuesday, 1 September, helping push the comparison far beyond Latorre's usual audience.
Sorbo Launch Sparks Copy Claims
Sorbo was introduced as a hydration brand aimed at people with active lifestyles. Its main product combines electrolytes with collagen and comes in small sticks that can be mixed with water. The brand currently offers flavours including pineapple, pink grapefruit and red fruits.
But it was not the formula that first caught people's attention online. Users focused on Sorbo's soft colours, simple lettering, packaging and clean campaign style, which some felt looked very close to Rhode's well-known visual world. Photos from both brands soon appeared side by side across X and Instagram.
No dejaron ni una idea sin robar pic.twitter.com/ZpM6itv0cQ
— Luz (@luzentw) September 1, 2026
The reaction quickly became harsh, with users calling Sorbo a cheaper version of Rhode and questioning whether enough had been changed. Others asked whether the similarities could lead to legal trouble, although no public ruling has found that Sorbo copied Rhode in a legal sense. The claims remain accusations by social media users rather than a court finding.
The Rhode Images Compared
The clearest comparison centres on a workout-style campaign image. In Sorbo's photograph, Latorre wears a pale fitness outfit, lifts two pink dumbbells above her shoulders and raises one leg. Bieber had already appeared in a similar action pose, holding pink weights for Rhode's Peptide Lip Shape campaign.
Rhode released the Peptide Lip Shape campaign in January 2025, more than a year before Sorbo's launch. The campaign used exercise ideas to play on the word 'shape', with Bieber and other models appearing in workout-inspired poses and wearing pale clothes. One widely published image shows Bieber holding pink dumbbells while raising one leg, the same picture now being used in many of the viral Sorbo comparisons.
ELLA JURA pic.twitter.com/U8QlfseNkL
— Luz (@luzentw) August 31, 2026
Other comparisons have also spread online. Users highlighted pictures in which Latorre and Bieber sit near their products, hold products close to their faces and pose with very large versions of the items they are selling. None of those ideas alone proves copying, but seeing several similar shots together has fuelled the online criticism.
What Sorbo Actually Sells
Away from the campaign row, Sorbo sells a different type of product than Rhode. Rhode is built around skincare and beauty, while Sorbo's main offer is powdered hydration sticks with electrolytes and collagen. That difference matters because the criticism is mainly about branding and advertising, not claims that the two companies sell the same formula.
Reported product details say each 8.5g Sorbo stick contains 800mg of sodium, 300mg of potassium and 300mg of magnesium, along with collagen. Packs of 12 sticks were listed at 27,900 Argentine pesos (around £14), while packs of 30 were priced at 51,900 pesos (£25) at launch. The three flavours listed were pineapple, pink grapefruit and red fruits.
Sorbo describes itself as a brand designed to support an 'active and conscious' lifestyle. It says its product is meant to replace minerals lost during exercise and support hydration and recovery. Those are the company's own product claims, and they are separate from the debate now surrounding the look of its advertising.
Latorre Faced Copy Claims Before
The Sorbo row comes only months after Latorre faced another debate about originality. In March, she discussed how she developed designs for Nepo Baby, her clothing business, during an online interview. Her comments about using existing clothes as references led some viewers to accuse her of copying other designers.
Latorre said she searched for references when deciding what she wanted to make and sometimes bought pieces from other brands to take to her workshop. She also spoke about using those items to help with patterns, a process that drew criticism online. The comments resurfaced after Sorbo's launch as users argued that the latest row was part of a wider debate around her creative work.
For now, however, Sorbo remains on sale, and the campaign continues to circulate. Neither Bieber nor Rhode had publicly accused Latorre of copying the company in the reports reviewed, and no legal action had been announced as of Wednesday, 2 September. What is clear is that Sorbo's first major burst of attention has become tied not only to its drinks, but to how closely some viewers believe its polished wellness world resembles Rhode's.
