For months, Meghan Markle's lifestyle brand As Ever has centred around curated domestic luxury—jars of jam, candles, teas, flower sprinkles and carefully packaged pieces of 'quiet living' marketed through a polished California lens. But now, fans and fashion watchers alike are convinced the Duchess of Sussex could be preparing for something much bigger: clothing.
The speculation began after internet users noticed sizing charts quietly appearing on the As Ever website, despite no fashion products currently being available to purchase. The charts reportedly include unisex adult sizing from XS to 5XL, alongside separate guides for children and toddlers— a detail many believe is far too specific to be accidental.
Naturally, the discovery sent royal and fashion circles into overdrive.
While As Ever has not confirmed any upcoming apparel launch, the appearance of detailed measurements has fuelled growing rumours that Meghan may be preparing to move into fashion retail in a more official way. And honestly, it would make sense. Long before lifestyle branding became part of her post-royal identity, Meghan's wardrobe choices consistently generated headlines, sold-out pieces, and countless 'get the look' articles on both sides of the Atlantic.
Meghan's Style Influence Has Always Been Part of Her Brand
Whether people admire her style or criticise it, Meghan has never really existed outside the fashion conversation. Even during her years as a working royal, what she wore often became as widely discussed as the engagements themselves.
From sharply tailored coats to minimalist dresses and relaxed California separates, she built a recognisable aesthetic that many women found approachable. It was polished, but never overly formal. Expensive-looking, but often intentionally understated.
That influence has only continued in recent years. During public appearances, especially on overseas visits and charity engagements, online searches for Meghan-inspired outfits frequently spike within hours.
Fashion insiders have also noted how carefully curated her current image feels. The neutral colour palettes, oversized linen shirts, soft tailoring and elevated basics all align naturally with the kind of lifestyle branding As Ever has been trying to establish.
So the idea of clothing eventually entering the mix does not feel random. If anything, it feels like the next logical chapter.
The T-Shirt Clue That Started the Rumours
According to reports, the newly discovered sizing guides specifically reference unisex T-shirts, with measurements extending across inclusive adult ranges and children's sizing.
That detail is significant because it suggests something broader than a one-off merchandise drop. Industry observers believe the structure looks more like groundwork for a future collection rather than a placeholder website.
A spokesperson for the Duchess declined to comment publicly, which has only intensified curiosity online.
Still, not everyone is convinced the move would automatically succeed.
Some royal commentators questioned whether a celebrity-backed clothing line can still cut through an already saturated market, particularly at a time when consumers are becoming more selective about influencer and celebrity brands. Others pointed out that modern fashion shoppers expect more than simply famous names attached to basics.
But Meghan's supporters argue her appeal has never been about trend-chasing. Instead, they say her strength lies in selling a lifestyle people emotionally connect with—something fashion brands increasingly rely on today.
Fashion, Identity and the Celebrity Business Model
Celebrity fashion brands are no longer unusual, but the market has changed dramatically over the last decade. Consumers are not simply buying clothing anymore; they are buying into identity, mood and aspiration.
That is partly why so many modern celebrity labels blur the line between fashion, wellness and homeware. Gwyneth Paltrow's Goop, Hailey Bieber's Rhode and even the expansion of brands like SKIMS have shown how personal branding now stretches across multiple industries at once.
As Ever already leans heavily into that world of curated living.
A clothing line — particularly one focused on basics, relaxed tailoring or elevated essentials — would fit neatly into the aesthetic Meghan has spent years building publicly.
And unlike trend-driven fast fashion launches, her rumoured approach appears quieter and more lifestyle-focused. Even the mention of unisex fits hints at broader wearability rather than hyper-seasonal fashion.
Her Relationship With Fashion Hasn't Always Been Straightforward
Of course, Meghan's connection to the industry has also come with controversy.
In recent years, discussions around her fashion partnerships, public image and celebrity friendships have frequently made headlines. Reports of tensions with figures in elite fashion circles — including rumours surrounding Vogue connections and Met Gala politics — have only added to the fascination around her next move.
At the same time, Meghan herself has spoken openly about why fashion matters to her personally.
In an interview following her Australia visit last year, she explained that clothing can communicate meaning without words and stressed the importance of properly crediting designers whose work she wears publicly.
She said: 'Even if you don't say a word, you can convey something in what you wear.'
That perspective feels important now, especially as conversations around celebrity dressing increasingly focus on authenticity and storytelling rather than pure glamour.
Why People Are Still Watching Meghan's Next Move
Love her or loathe her, Meghan remains one of the few public figures capable of turning even the smallest online update into an international conversation.
A simple sizing chart appearing quietly on a website would not usually become front-page news. But with Meghan, fashion has always carried a bigger narrative attached to it—identity, reinvention, celebrity, royalty, and influence all wrapped together.
Whether As Ever officially launches clothing next month or not, the speculation itself says something about the position Meghan still occupies within fashion culture.
People are watching because they know style has always been part of her language.
And if fashion really is the next chapter for As Ever, the Duchess may already have exactly what modern lifestyle brands need most: a recognisable aesthetic, a loyal audience and a conversation people cannot seem to stop having.
