Naomi Osaka is known for making headlines on and off the court. While her powerful game has earned her four Grand Slam titles, her fashion choices have become just as talked about. Working with Nike and a growing list of designers, Osaka has turned every tournament entrance into a chance to tell a story.
From oversized bows in New York to a handcrafted kimono at Wimbledon, here is a look back at the outfits that have helped make Osaka one of tennis' biggest fashion icons.
August 2024: US Open Opens a New Fashion Era
Naomi Osaka made her long-awaited return to the US Open in spectacular fashion when she faced Jeļena Ostapenko in the opening round.
We love you too… pic.twitter.com/OSHK4XtjK3
— 𝗭𝘃𝗼𝗯𝗼𝗸𝘀 (@Bigman_Z_) August 27, 2024
Created by Nike in collaboration with AMBUSH founder Yoon Ahn, the lime green outfit featured layered ruffles and oversized bows tied across the back. Matching bows also appeared on her shoes, while the playful colour palette drew inspiration from Japanese Harajuku fashion and ballet costumes.
NY I love you but you already knew that ☺️🎀 pic.twitter.com/rXFJkD1oml
— NaomiOsaka大坂なおみ (@naomiosaka) August 27, 2024
The look quickly became one of the most talked-about outfits of the tournament, proving Osaka had no plans to return quietly.
August 2024: A Black Version Takes Centre Stage
Just two days later, Osaka surprised fans again.
For her night match against Karolína Muchová, she swapped bright green for an elegant black version of the same Nike x AMBUSH collection. The oversized white bow flowing from the back of her jacket became the outfit's defining feature, while pearl details in her hair completed the dramatic look.
After her defeat, Osaka shared a heartfelt message on Instagram, saying she had realised she was proud of herself after spending time with her daughter, Shai.
The post reminded fans that her comeback was about much more than wins and losses.
August 2025: Roses Bloom at the US Open
One year later, Osaka returned to New York with another unforgettable look. This time, bright red became the theme. Her sparkling jacket, matching dress and rose-shaped hair accessories transformed her walk onto the court into a fashion moment before the first serve had even been hit.
Rather than writing a long explanation online, Osaka simply captioned her post with one word.
'Roses.'
The simple caption let the outfit speak for itself, while fans praised the detailed floral design across social media.
January 2026: Robert Wun Brings High Fashion to Melbourne
Osaka started the 2026 season with perhaps her most artistic entrance yet.
Working with Hong Kong-born fashion designer Robert Wun, she arrived wearing an aqua blue and white couture outfit featuring flowing pleats, a wide-brim hat, a sheer veil and a transparent umbrella.
Speaking about the collaboration, Osaka said the design was inspired by her daughter, Shai.
𝐖𝐔𝐍 𝐎𝐅 𝐎𝐍𝐄 pic.twitter.com/EZ5NckgnW8
— NaomiOsaka大坂なおみ (@naomiosaka) January 20, 2026
'The birth of something new. It felt symbolic of energy, transformation, and excitement.'
The runway-style entrance quickly became one of the Australian Open's biggest fashion moments before Osaka changed into her match kit.
May 2026: Paris Clay Meets Couture
When the clay-court season arrived, Osaka once again blended high fashion with professional tennis. Her Roland-Garros arrival featured a shimmering gold jacket that immediately drew attention as she stepped onto the court.
Flowing white layers trailed behind her like a gown, creating one of the tournament's most memorable fashion moments. Against the backdrop of the red clay, the look reinforced Osaka's reputation for turning player entrances into style statements.
May 2026: A Golden Finale at Roland-Garros
A few days later, Osaka unveiled another standout look from the same collection. She took the court in a bronze-and-gold dress covered in sequins that caught the light from every angle.
Layers of cascading ruffles added movement and drama as she walked. The outfit blended athletic function with high-fashion design, further cementing her status as one of tennis' most stylish stars.
June 2026: Wimbledon Gets a Japanese Masterpiece
Osaka saved one of her biggest fashion statements for Wimbledon.
TALK ABOUT A GRAND SLAM 🎾#NaomiOsaka just made her highly-anticipated #Wimbledon 2026 entrance in an all-white gown inspired by the traditional kimono. The look, entitled “Evolving Ceremony,” was created by Japanese designer Hana Yagi. It was made from materials upcycled from… pic.twitter.com/xxG4sP53RF
— The Cut (@TheCut) June 29, 2026
Before facing Elsa Jacquemot in the opening round, she stepped onto Centre Court wearing a custom all-white ceremonial outfit designed by Japanese designer Hana Yagi in partnership with Nike.
Inspired by the traditional Japanese shiromuku bridal kimono, the handcrafted garment featured embroidered cranes and cherry blossoms, symbols of hope and new beginnings. Vintage kimonos were carefully repurposed to create the final design while respecting Wimbledon's famous all-white tradition.
It was widely praised by fashion critics and quickly became one of the defining images of this year's Championships.
Why Naomi Osaka Continues to Change Tennis Fashion
Many athletes wear what sponsors provide. Osaka has taken a different approach by helping shape the creative vision behind her tournament wardrobes.
Naomi Osaka absoluto ícono de la moda del tenis y del mundo pic.twitter.com/ltCsAbPNID
— Lessie 🪐 (@YouAreMyBezoar) June 29, 2026
Each appearance reflects a different chapter of Osaka's life and career. Her outfits have drawn inspiration from Japanese culture, floral themes, motherhood, and luxury fashion.
As a result, fans often anticipate her tournament entrances as much as her performances on the court. With every Grand Slam and major event, Osaka continues to show that great tennis style can be just as memorable as great tennis.
