Naomi Watts and her daughter Kai Schreiber are sharing the fashion spotlight in a new campaign for Simkhai, marking their first fashion campaign together.
The mother-daughter duo appear alongside models and creative figures including Sage Elsesser, Malcolm McRae, Awar Odhiang and Betsey Gaghan in Simkhai's Fall 2026 campaign. The images were photographed by Mikael Jansson and styled by Camilla Nickerson, bringing together Watts' established presence in entertainment and Schreiber's developing modelling career.
The collaboration also highlights the pair's shared interest in fashion, with Watts revealing that she regularly turns to her daughter for style advice.
Naomi Watts and Kai Schreiber Make Simkhai Debut
The Simkhai campaign represents the first time Watts and Schreiber have fronted a fashion campaign together.
While the pair have previously appeared in fashion imagery together, including a shoot for The Face, their Simkhai collaboration gives them a more formal role as campaign stars.
The campaign features the two in looks from Jonathan Simkhai's Fall 2026 collection. According to the brand, the collection is defined by texture, proportion and refined silhouettes, with the campaign bringing together a cast intended to reflect the individuality and energy of Simkhai.
The Fall 2026 collection also maintains the brand's preference for a relatively restrained colour palette. Vogue noted shades including white, black, brown and deep plum, alongside textural treatments and tailored pieces.
A Collaboration Built Around Their Shared Love of Fashion
For Watts, working with Simkhai was a natural fit because of her existing relationship with designer Jonathan Simkhai.
Speaking to ELLE, the actress explained that she had worked with the designer previously and had developed a strong relationship with him. When he suggested that she and Kai appear in the campaign together, Watts said the opportunity felt right.
The campaign also reflects the different fashion perspectives shared by the mother and daughter.
Watts has described her own approach to fashion as more timeless, while characterising Kai's style as 'Kate Moss boho chic'. The contrast allows the two to bring distinctly different personalities to the same collection.
Rather than presenting them as identical fashion counterparts, the campaign shows how the collection can be interpreted across generations.
Naomi Watts Turns to Kai for Fashion Advice
Their professional collaboration also reflects a fashion relationship that exists away from the camera.
Watts has spoken about seeking Kai's opinion when choosing outfits for public appearances. She told ELLE that her daughter has a natural understanding of fashion and knows what works with Watts' figure.
The actress has also praised Kai's ability to develop her own personal style.
That mutual interest extends to their wardrobes. Kai has shown an appreciation for vintage pieces from her mother's earlier years, adding another layer to their shared connection with fashion.
For Watts, who has spent decades attending premieres, awards ceremonies and fashion events, having her teenage daughter offer another perspective on her wardrobe has become part of their relationship.
Kai Schreiber Continues Her Rise in Modelling
The Simkhai campaign arrives as Schreiber continues to build her modelling career.
She made her runway debut for Valentino during Paris Fashion Week in March 2025. Since then, she has walked for several major fashion houses, adding to her experience on international runways.
In July 2026, Schreiber opened Iris van Herpen's haute couture show in Paris, another significant milestone in her young career. She has also appeared in other fashion campaigns and editorial projects.
Schreiber previously discussed her modelling ambitions in an interview with Interview magazine. She recalled practising her runway walk at home and spoke about her long-standing desire to pursue modelling and eventually become a supermodel.
Her appearance in Simkhai's Fall 2026 campaign therefore comes at a time when her profile in the fashion industry continues to grow.
Inside Simkhai's Fall 2026 Collection
The campaign accompanies Simkhai's Fall 2026 collection, which focuses heavily on texture and tailoring.
Vogue described the collection as featuring sharp outerwear and separates alongside updated textures. The colour palette includes white, black, brown and deep plum, while fabrics and finishes add visual interest to otherwise streamlined silhouettes.
The wider collection incorporates materials including leather, suede, calf hair, cashmere, satin, silk and organza. Structured tailoring is balanced with softer and more fluid elements, creating a contrast between precision and movement.
Simkhai's official campaign credits Jansson as photographer and Nickerson as stylist, with Watts, Schreiber, Elsesser, McRae, Odhiang and Gaghan among those featured.
A New Fashion Moment for Watts and Schreiber
For Schreiber, the campaign adds another high-profile project to a modelling career that began on the runway just over a year ago.
For Watts, meanwhile, it provides an opportunity to work alongside her daughter in an industry that has long been part of her public life.
Their Simkhai appearance is notable not simply because they are related, but because both bring their own fashion identities to the campaign. Watts contributes her experience and established style, while Schreiber continues to develop her presence as a young model.
With the Fall 2026 campaign, the pair have turned their shared interest in fashion into their first joint campaign — giving Simkhai a mother-daughter pairing that connects established Hollywood experience with a new generation of modelling talent.
