Shai Gilgeous-Alexander is known for taking risks with fashion. Now, the NBA Most Valuable Player has people talking again after wearing a new set of floating diamond chains from New York jeweller Alex Moss. The custom jewellery appeared in a post shared by Wave Checkers on 22 July, showing the Oklahoma City Thunder star wearing three eye-catching necklaces.
The unique design looks very different from the thick Cuban link chains that have ruled men's luxury jewellery for years. Instead, the diamonds appear to 'float' on thin chains, creating a clean and modern look that fits Gilgeous-Alexander's well-known style.
What Is Shai Gilgeous-Alexander's Floating Diamond Chains?
The chains were created by celebrity jeweller Alex Moss, who has worked with stars including Drake, Lil Baby, Central Cee, Travis Scott and Odell Beckham Jr. Moss. He is known for making one-of-a-kind jewellery with bold diamond settings.
NBA MVP Shai Gilgeous-Alexander grabs new floating stones chains from @alexmossny 💎💎💎 pic.twitter.com/t7AiYdPK70
— ًWave Checkers (@wavecheckers) July 21, 2026
In the video shared online, Gilgeous-Alexander wears three matching necklaces stacked together. Each necklace features a large marquise-shaped diamond set in a way that hides much of the metal, giving the stone the appearance of floating on the chain.
The jeweller has not revealed the cost or the exact diamond size. Since the pieces appear to be custom-made, experts believe they could be worth tens or even hundreds of thousands of pounds depending on the diamond quality and carat weight.
Why the Design Stands Out
For years, Cuban link chains have been one of the biggest symbols of luxury in men's fashion. Thick gold or diamond-covered links became popular through hip-hop culture before spreading into sports and high fashion.
Shia Gilgeous-Alexander in Gucci Pre-Fall 2026 by Demna!🔥 #WorldCup pic.twitter.com/R4NDjOxgks
— LEGENDARY LADE! 🇳🇬 (@LegendaryLade) July 20, 2026
Gilgeous-Alexander's latest jewellery goes in the opposite direction. Instead of showing heavy metal, the design puts almost all the attention on the diamonds themselves. The thin chains almost disappear, making the stones seem like they are floating against his shirt.
The look also matches the growing trend toward quiet luxury. Rather than wearing large logos or oversized jewellery, many celebrities are choosing cleaner designs made with rare materials and expert craftsmanship.
Shai Gilgeous-Alexander Continues to Lead NBA Fashion
Fashion has become a major part of Gilgeous-Alexander's public image. Long before winning the NBA MVP award, he was already recognised as one of basketball's best-dressed players because of his mix of luxury labels, vintage pieces and custom accessories.
His tunnel outfits before games are regularly featured by fashion publications and social media accounts. Many fans now watch his arrivals as closely as they follow his performances on the court.
Adding custom floating diamond chains continues that pattern. The jewellery feels fresh while staying simple enough to wear with both streetwear and tailored clothing, making it another example of his fashion-first approach.
Could Floating Diamond Chains Become the Next Luxury Trend?
Celebrity style often shapes what luxury buyers want next. When athletes and musicians begin wearing new jewellery designs, demand usually follows soon after.
Alex Moss has built a reputation for introducing custom pieces that later become popular across music, sports and fashion.
If more high-profile clients begin wearing floating diamond settings, the style could become one of the biggest jewellery trends over the next year.
For now, Gilgeous-Alexander has once again shown why he is one of the most influential dressers in professional sports.
His latest jewellery proves that luxury fashion keeps changing, and the next big trend may not be bigger chains, but diamonds that appear to float in mid-air.
