Sydney Sweeney has just expanded from Hollywood to underwear drawers worldwide with the launch of her lingerie brand SYRN (pronounced 'siren'), marking a bold new chapter in celebrity-led fashion. The line dropped on 28 January with a debut collection that leans into inclusivity, playful styling, and a broad range of sizes, from 30B to 42DDD cups, which has already generated plenty of buzz ahead of Valentine's Day.
With major competitors like Skims and Savage X Fenty already well-entrenched in the market of the United Kingdom, many British shoppers are asking one question. How do these brands stack up on price and value?
Below, we break down how SYRN compares with its rivals across key lingerie categories, using UK-friendly shopping considerations.
SYRN Makes Its Lingerie Debut
Sweeney's venture positions SYRN in the contemporary segment of the intimate apparel market, which is affordable without straying too deep into fast fashion territory. Reported prices from the launch range roughly from $19 (£15) to $269 (£220) in the United States.
At the lower end, satin thongs and simple briefs start around $19 (~£15), while mid-range bras like the Flirt Triangle Bralette are about $54 (~£45) and plunging unlined bras around $89 (~£75). More statement pieces, such as corsets or premium bodysuits, can push closer to the $250+ (~£200) mark.
SYRN's inclusive size range and distinct style themes — Comfy, Playful, Romantic and Seductress — aim to give shoppers choice without forcing them into a niche box.
SYRN: Quick Price Guide
- Basic triangle bralettes: £40–£50
- Unlined plunge bras: £60–£75
- Premium corset-style or statement bras: up to around £200
- Bodysuits: £60–£75+
Where to buy:
SYRN currently operates primarily through its own official US-based website and does not have a dedicated UK online store or physical retail presence. That means British shoppers would need to order internationally.
What shoppers should factor in:
- International shipping fees (typically calculated at checkout)
- Possible customs duties or VAT depending on order value
- Longer delivery windows compared to UK-based brands
If SYRN does not offer direct UK shipping, customers may need to use third-party forwarding services. This can significantly increase total costs once service fees, international postage, and import charges are added. In short, the advertised US price is unlikely to be the final price a UK customer pays.
Savage X Fenty: Quick Price Guide
- Unlined balconette or lace bra: £45–£55
- Knickers: £20–£22
- Lace teddies and bodysuits: £65–£70+
- Lace sets: £50–£80+
Where to buy:
Co-founded by Rihanna, Savage X Fenty items are available for purchase online or at UK stores like Selfridges. The website offers a 'rewards' membership that can further lower rates. For example, customers can get two bras for £29 or three knickers for £25. Standard pricing applies without membership credits.
How much does shipping cost?
- Standard delivery: £3.95 or free on orders over £49.95 (3-7 working days)
- Express delivery: £6.95 (1–2 working days)
Skims: Quick Price Guide
- Bras and bralettes: usually £50+
- Bralette and bodysuit sets: £60–£100+
- Lace underwear: £20–£40+
Where to buy:
Skims, owned by Kim Kardashian, is stocked in well-known UK department stores such as Selfridges and Harrods. It also operates a UK online store at skims.com, so British shoppers can order directly without third-party forwarding.
How much does shipping cost?
- Standard delivery: £10 or free on orders £75+ (3-5 working days)
- Next-day delivery: £15 or free on orders £175+ (2-4 working days)
Which Lingerie Brand to Choose
- Best for value on statement and everyday bras: SYRN and Savage X Fenty
- Best for high-end, fabric-focused basics and seamless pieces: Skims
- Best for bargain knickers or mix-and-match: Savage X Fenty
SYRN, on the other hand, is best suited for those willing to pay a premium for Sweeney's brand appeal and standout designs.
For shoppers drawn to celebrity-led design, exclusive styling, and unique statement pieces, SYRN offers a contemporary and playful collection. However, UK buyers should consider added costs from shipping and import fees, which may make it slightly less economical than buying locally stocked Savage X Fenty or Skims items.
