In an era where beauty trends emerge and evolve at lightning speed, TikTok has become a hotspot for practical haircare wisdom, especially for those with curly hair.
AJ Wansack, a 20‑year‑old from Cleveland, Ohio, recently went viral for his meticulously crafted curly hair routine that delivers frizz‑free, glossy results that even seasoned curl lovers admire. One video he posted on 11 January has amassed over 8.5 million views, sparking conversation about curl care and expanding conversations around men's grooming.
Below we break down his method into an accessible, well‑researched fashion and hair article that answers the questions a fashion‑savvy friend would genuinely ask: what's his routine, how to make it work, and how to adapt it to your own lifestyle.
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Inside the Viral Curly Hair Routine
What makes this specific curly hair routine stand out on TikTok isn't just the enviable results, but it's the intentional simplicity and attention to technique. Wansack has documented his hair journey extensively on social media. His approach emphasises understanding your curl pattern rather than masking it with heavy styling. The influencer's videos resonate because they're educational, relatable and rooted in real‑world results.
Viewers responded with playful envy. One commenter even said: 'Okay I can't fathom, there's no frizz. It's shiny and not dry. It's also doesn't look crunchy or wet. What sorcery is this?'
Step‑by‑Step Guide: How to Get Luscious Curls
In an interview with People, Wansack shared a breakdown of his hair routine that helps him achieve defined, glossy curls:
1. Start With Dripping Wet Hair
The cornerstone of effective curl styling is starting with properly wet strands. The creator stressed that 'product distributes a lot better this way', which helps every curl get moisture and definition from root to ends.
Tip: After showering, skip towel‑drying. Instead, let your curls remain dripping wet before product application. This prevents frizz and ensures even product absorption.
2. Layer Moisture With Leave‑in Conditioner
His first product is a leave‑in conditioner applied in generous amounts. This step is crucial for hydrated curls and reduces dryness, which is a common challenge for textured hair.
Tip: Hydration should be your priority. Curly hair thrives on water and moisturising agents, so choose a conditioner rich in nutrients like glycerin or natural oils.
3. Define with Curl Cream and Gel
After hydration, a curl‑defining cream is scrunched into the hair. It's important not to rake the strands, which can disrupt natural clumps. Next, apply a light gel and allow it to set until 'crunchy'. This technique forms a protective curl cast, essential for lasting definition.
Take Note: Creating a curl cast is a recognised styling method that locks in shape and minimises frizz, especially when layered with gel and dried properly.
4. Scrunch Out With Oil
Once dry to the touch but still rigid, adding a touch of argan oil and scrunching breaks the crunchiness. This transforms the curls into soft and shiny coils without weighing them down.
Tip: Oils help seal moisture and add sheen. Remember to keep quantities light because too much product can flatten curls.
5. Diffuse and Protect Overnight
Finish by diffusing your hair on a low heat setting to build volume and reduce frizz. Finally, protect the hair overnight with a silk bonnet or pillowcase, which prevents friction and preserves shine.
Things You Wonder About Curls
Will this work for all curl types?
Generally, yes — but you may need to find products based on your hair's porosity and density. Fine curls might benefit from lighter formulations, while thicker hair may need richer creams.
Why not brush before applying products?
Brushing can break apart natural clumps and increase frizz on wet hair. Instead, using fingers or a wide‑tooth comb helps preserve the curl pattern.
Is this routine too time‑consuming?
While the process requires patience (especially for beginners), many curl-care enthusiasts find that developing a rhythm makes it much faster. The results will be worth the effort, for sure.
Curl Confidence Starts Here
Wansack's viral routine is more than a hair tutorial—it's a masterclass in understanding and celebrating natural curls. His dedication to educating and inspiring viewers shows that gorgeous, healthy hair comes from care, patience, and the right techniques.
Thanks to more influencers like him who use their platforms to share authentic and practical advice, making curl care accessible for everyone. Their work reminds us that beauty trends are not just about appearances as they're about confidence and self-expression.
