The Bratz and Sanrio collaboration is expanding beyond Hello Kitty. New dolls inspired by characters from the wider Hello Kitty and Friends universe are appearing in stores and circulating among collectors.
The latest images shared by fans show Bratz characters Fianna and Kumi paired with Sanrio characters. This drop marks a shift from the first Bratz x Hello Kitty release, which centred specifically on Hello Kitty.
The Gang Is All Here
The first collaboration between Bratz and Hello Kitty was officially announced by MGA Entertainment in September 2025. The collection featured Bratz characters Cloe, Jade and Yasmin, with Sasha subsequently included in the range. The dolls were designed around Hello Kitty's signature red, pink and white colour palette, bows and graphic motifs.
The original collection launched through Bratz.com on Wednesday, 30 September 2025, followed by wider retail availability from 2 October. MGA described the release as the first Bratz and Hello Kitty collaboration and positioned it as a collector-focused fashion doll line.
The dolls each received individual outfits inspired by Hello Kitty. Yasmin, for example, wears a red graphic crop top with baggy trousers and a patterned skirt, while her accessories include headphones featuring Hello Kitty's signature bow and a Hello Kitty-shaped purse.
New Look for the Dolls
Jade's look includes a pink jumper decorated with red bows, a plaid mini skirt, a white Hello Kitty beret and a milk-bottle-style crossbody bag. The official product description also lists the doll, clothing, shoes, hat, purse and stand among the contents.
The newer Hello Kitty and Friends releases take the concept further by associating individual Bratz characters with different Sanrio personalities. Fianna has appeared alongside Pompompurin, while Kumi has been linked by collectors to another Sanrio character.
Fianna's physical doll has already appeared at retail, with collectors posting images of the finished product online in September 2026. Discussions on Reddit have compared the production doll with earlier concept images and debated differences in the final styling.
Is It AI-Generated?
Those discussions are important because some of the earlier images circulated online were not official product photography. Collectors have identified some concept material as AI-generated or digitally altered, meaning images shared online should not automatically be treated as final designs. Reddit users have specifically discussed the use of AI in concept imagery connected with the newer dolls.
The distinction between concept art and finished products has become particularly relevant as the new dolls reach collectors. Photographs of Fianna show the actual production doll, allowing fans to compare the final face screening, hair and clothing with earlier promotional or leaked images.
The Bratz x Sanrio expansion arrives as Bratz celebrates its 25th anniversary in 2026. MGA Entertainment launched Bratz in 2001, with Cloe, Jade, Sasha and Yasmin becoming the central characters of the brand. The company has marked the anniversary with new dolls, collaborations and other projects throughout the year.
Bratz 25th Anniversary
The collaboration also continues Sanrio's wider licensing strategy around Hello Kitty and its character portfolio. Hello Kitty remains the most recognisable character associated with the brand, but other Sanrio characters, including Pompompurin, Kuromi, My Melody and Cinnamoroll, have increasingly appeared in fashion, toys and collector products.
For Bratz collectors, the latest releases represent a broader interpretation of the original partnership. Instead of placing every Bratz character in Hello Kitty-themed clothing, the newer designs connect characters from both brands, allowing the Sanrio universe to influence the dolls individually.
The first Bratz x Hello Kitty dolls remain available through some retailers, although several listings on the official Bratz website are currently marked sold out. The official Bratz collection lists Sasha, Cloe, Jade and Yasmin as part of the Hello Kitty range.
The newer Hello Kitty and Friends dolls have generated significant discussion among collectors, particularly over their finished designs and the differences between concept imagery and retail products. While fan posts continue to reveal new photographs and details, official information about the full scope of the expanded collection remains limited.
