Fenty Skin has turned an awkward beauty coincidence into an internet joke after Glow Recipe and Huda Beauty revealed hydrogel eye patch products in strikingly similar twist-and-slice packaging.
The Rihanna-founded skincare brand recreated the famous Spider-Man pointing meme, showing similar eye patch containers pointing at each other. The post came after beauty fans noticed that several brands were preparing products built around the same unusual packaging idea.
But the story is not as simple as one beauty brand copying another. The slicing technology was already being used in South Korea, while the brands involved have stressed that similar packaging does not mean the formulas inside are the same.
Why Fenty Recreated The Meme
Fenty Skin first teased its Dew N Plump Fresh-Sliced Hydrogel Eye Patches on 17 September. The $42 (£31) product uses a round container that cuts and releases an individual hydrogel patch when the top is twisted.
The brand presented the design as a way to avoid some common problems associated with eye patches stored together in a tub, including messy liquid and slippery patches. Fenty's formula includes ingredients such as niacinamide, hyaluronic acid, squalane and fruit juices.
Then similar-looking products began appearing online. Glow Recipe's Exopeptide Caffeine Brightening and Depuffing Fresh Slices Eye Mask was shown by beauty creators, while creator Prableen Kaur Bhomrah revealed packaging for what appeared to be Huda Beauty's unreleased Undereye Jelly Patches.
Why the Packaging Matches
The timing quickly became a talking point because the products did not just share the idea of hydrogel eye patches. They appeared in similar cylindrical containers designed to produce individual slices when twisted, making them look unusually alike in social media videos.
Fenty Skin responded with humour instead of publicly accusing its rivals of copying. Its Spider-Man-inspired image showed four similar containers pointing at one another, alongside the caption, 'Pulling up to the function with your hgs in the same fit like 👉🏾👈🏾.'
Huda Beauty founder Huda Kattan joined the joke in the comments, writing, 'This is too good 😂😂😂.' The light-hearted response helped turn what could have become a copying dispute into a wider conversation about how several beauty companies ended up using such similar packaging.
Did the Brands Copy?
There is no verified evidence that Fenty Skin, Glow Recipe or Huda Beauty copied the packaging directly from one another. In fact, Korean beauty brand Wonder Bath had already launched its Slice Serum using the same type of slicing mechanism in July, before the three larger brands became part of the viral discussion.
That earlier release shows that the packaging concept was already commercially available before Fenty, Glow Recipe and Huda Beauty attracted attention for their versions. Several companies can also gain access to similar packaging technology without sharing the same product formula or development process.
The Formulas Are Different
Glow Recipe has pushed back against the idea that matching containers mean matching skincare. Co-founders Sarah Lee and Christine Chang have stressed that their company developed its own formula and that the packaging is only one part of the finished product.
Glow Recipe's version includes ingredients such as caffeine, panthenol and exopeptides. Fenty's product instead lists ingredients including niacinamide, hyaluronic acid, squalane and several fruit juices.
K-Beauty Got There First
The sudden Fenty, Glow Recipe and Huda Beauty reveals have also put more attention on the Korean beauty industry. Wonder Bath was already selling its Slice Serum using the slicing format before the three larger brands became part of the viral discussion.
The overlap illustrates how packaging innovations can spread across the beauty industry. Several companies can work with similar mechanisms or suppliers even when their formulas, branding and product-development processes are different.
That makes the question of who came up with each individual product more complicated than simply comparing launch dates or containers. Wonder Bath's earlier release shows that the slicing mechanism itself was already on the market before the latest social media debate.
The brands appear more interested in joining the joke than starting a beauty feud. Fenty Skin's Spider-Man meme turned what could have become a copying row into a playful social media moment, while Kattan publicly joined in rather than escalating the dispute.
