Drake barked on command for an OnlyFans streamer last month. Then, he promised to buy her retired mother a house. Now he has let her dress him in spiked chokers and studded boots for the cameras. That is not how rap superstars usually behave.
Decades of hip-hop bravado trained fans to expect dominance, not public submission. That reversal is why a silly Hot Topic makeover has become one of the most talked-about moments of Drake's year.
The segment sits inside FOMO, his self-funded, hour-long film that premiered Tuesday, 15 September. A stretch set to his track 'Princess' shows goth influencer Pinkchyu leading Drake through a shopping centre transformation before a private Medieval Times date.
What Happens in Drake's Hot Topic Makeover?
Pinkchyu steers Drake into Hot Topic, and he emerges in an all-black, studded ensemble: graphic tees layered under a chain-detailed piece, baggy black trousers, chunky boots, and a spiked choker that becomes the segment's visual punchline.
The setting matters. A designer boutique wouldn't get people talking, but a mall store focused on mid-2000s emo nostalgia turns a simple makeover into a meme-ready statement.
Drake turns into an emo goth for the “Princess” music video with Pinkchyu pic.twitter.com/Ls6DqZRaRV
— Kalshi Music (@Kalshi_Music) September 16, 2026
This kind of moment is exactly what a visual single needs to reach a wider audience, bridging hip‑hop fans, mall‑emo millennials/Gen Z, and creator‑economy watchers in one shareable scene.
Who Is Pinkchyu? Meet Drake's Goth Baddie
Pinkchyu, real name Lin Lamar, is a 23-year-old Texas-based content creator, cosplayer and OnlyFans model. She had already built a following in the millions before Drake entered the picture, according to Cassius Life.
She won his viral '20 v 1' speed dating stream in August, beating 19 other women for the chance to name her own prize instead of taking a fixed cash sum. She chose a house for her retired mother, which Drake agreed to buy on air.
A couple of goth cuties 🖤 pic.twitter.com/dCpWL0EM9z
— Pinkchyu (@pinkchyu) September 16, 2026
Hypefresh has since reported that Pinkchyu picked up close to 500,000 new followers on X off the stream. It's a striking number that says as much about influencer economics as it does about Drake.
Why Is the Internet So Divided?
Reaction splits into a few clear camps. One viewer joked the segment looked so polished they briefly assumed it was AI-generated. Others have leaned fully into the joke, dubbing Drake's fitting‑room exit 'peak mall boyfriend energy'.
The mall itself has not escaped mockery either. One reply poked fun at choosing Hot Topic as the height of goth culture, pointing to the wall of Funko Pops on display as proof of just how edgy the store really is.
Ah yes, Hot Topic. The most gothiest place on earth. The large Funko pop wall proves it is.
— Dr. Dinobot (@HangmansHand) September 16, 2026
Others went further, with several replies tying the whole saga back to Drake's ongoing feud with Kendrick Lamar, joking that he clearly hasn't been the same since. His age has come up too, with more than one commenter needling him for still chasing this kind of attention at 39.
Oh my god, Kendrick really fucked this guy up lmao
— OnlyoneETH (@onlyone_eth) September 16, 2026
Is This All a Calculated PR Move?
'Princess' arrives right after 'Habibti' and 'Maid of Honour', in the middle of a busy release schedule. FOMO is not just a stray cameo reel. It's a deliberate strategy to keep Drake in constant conversation.
The Hot Topic setting reaches three different audiences at once: hip-hop fans, mall-emo millennials and Gen Z, and creator-economy watchers following Pinkchyu's rise. Hitting all three groups points to genuine cross-audience reach.
No matter if it is a genuine emo makeover or a calculated PR move, it worked. Drake is dominating the conversation again, right when a new album cycle needs it most.
