Hailey Bieber appears in a new Calzedonia campaign wearing a sheer black floral lace top without a bra, matching patterned tights and black underwear. The photographs show the model reclining on a bed in the coordinated outfit, with another image featuring an oversized black leather jacket.
Calzedonia shared a closer look at the campaign on Instagram on 22 October 2026. The release is part of the Italian fashion label's latest lace collection, following Bieber's appointment as its global digital brand ambassador in May.
Hailey Bieber Wears Sheer Black Lace in New Campaign
The long-sleeved top has a boat neckline and a floral pattern across the transparent fabric. Bieber paired it with coordinating lace tights, creating the appearance of a continuous pattern while wearing the garments as separate pieces. Her black underwear is visible beneath the tights.
In the bedroom photographs, Bieber poses on the bed with her legs drawn towards her body. Another shot shows her standing with one leg on the bed, wearing an open black leather jacket over the lace. The styling leaves the two lace garments visible in both arrangements.
Bieber wears softly rosy make-up and a centre-parted, shoulder-length hairstyle with face-framing layers. The photographs also show a pale manicure and delicate drop earrings. The accessories are limited, with the floral pattern and sheer fabric prominent in the images.
The lace tights are described in published campaign coverage as Italian-made and finished with a seam at the back. Red and chocolate-brown colour options have also been reported. The photographs focus on the black version worn by Bieber.
The company's October campaign announcement presents lace as part of a clothing collection rather than solely as a hosiery detail. Bieber models a matching top and tights in the promotional photographs, while the campaign is being distributed through the label's digital and social media channels.
Campaign Draws Praise for the Lace Look
Calzedonia posted campaign images on Instagram with the caption, 'A closer look at @haileybieber in the latest Calzedonia total lace look.' The post prompted comments about the outfit and the model's appearance.
'You just sold it to me,' one Instagram user wrote in response to the images. Another described the ensemble as a lace catsuit and praised its elegance and old Hollywood glamour, adding that Bieber looked beautiful. Both remarks were reproduced in coverage of the brand's post.
The comments cited in that coverage were complimentary. The campaign's visible styling includes a transparent top worn without a bra and tights over underwear; the cited reactions focus on the clothing and Bieber's appearance.
Bieber's photographs also circulated on X on 22 October, where a fan account shared images from the campaign. The pictures show the same black lace outfit and leather jacket that appear in the promotional material.
Bieber Expands Her Work With Calzedonia
Bieber became Calzedonia's global digital brand ambassador in May 2026, when the company introduced her in a swimwear campaign. The earlier photographs were taken beside a swimming pool and featured pieces from the label's summer collection, including a butter-yellow bikini with contrasting trim and a pale sequinned set.
The May campaign was photographed by Adrian Martin. It included the brand's Bicolor Piping and Sequin Net swimwear lines, with Bieber appearing in several two-piece looks. The appointment marked a new role for the model with the Italian company, which sells swimwear as well as hosiery and clothing.
The October release changes the setting from a poolside shoot to an indoor bedroom and replaces swimwear with floral lace separates. Calzedonia announced the new social and digital campaign on 22 October, with Bieber modelling the matching top and tights.
Bieber is also the founder of beauty brand Rhode. Her appearance in the new photographs continues her work with Calzedonia following the summer swimwear launch, while the brand's Instagram post provides a closer view of the lace pieces featured in the campaign.
