Hailey Bieber is making headlines once again with the latest campaign for her beauty brand, Rhode. In a striking new set of images shared on Instagram, the supermodel and entrepreneur hit the slopes in a bold pantless ensemble, pairing a fluffy fur jacket with sleek ski boots.
Navigating snow-covered mountains while carrying a pair of skis, Bieber's outfit combines high-fashion glamour with playful audacity that highlights her confidence and signature flair for attention-grabbing style.
Rhode's New Winter Skincare Essentials
Bieber's daring look is only a part of the recent advertisements by Rhode, which introduces two new beauty products designed to tackle winter woes.
The Caffeine Reset Mask is described as 'a cup of coffee for your face', packed with peptides and poppy extract to depuff and energise the complexion in just minutes. According to the website description, it is applied on clean and dry skin after cleansing and can also be used under the eyes for an instant wake-up effect. It's the kind of product that makes mornings feel a little more bearable and Instagram-worthy.
The Peptide Lip Boost, which comes in sugarmint and unscented varieties, complements the mask. This plumping lip mask contains four peptides for fuller lips, alongside hydrating amino acids and ceramides to lock in moisture. For a more defined finish, Rhode recommends pairing it with the brand's Peptide Lip Shape, which is a creamy liner popular among beauty enthusiasts.
Influence in Fashion and Beauty
Bieber has steadily cemented her place as a style icon, known for seamlessly blending high-fashion elegance with approachable, everyday wear. From magazine covers to the front row of runways, like Tommy Hilfiger, Alexander Wang, and Off-White, among others, her journey is a masterclass in evolution.
Known for her ability to switch effortlessly between casual looks, red-carpet glamour, and couture editorials, Bieber elevates even the simplest outfit with statement accessories or daring styling choices that feel distinctly her own.
Just recently at the Grammys, Bieber turned heads on the red carpet in a figure-hugging strapless Alaïa gown with a partially see-through skirt that touched the floor. Even users on X said her presence was 'iconic' and 'breathtaking'. As for the afterparty, she swapped into a silver halter minidress by Ludovic de Saint Sernin and paired it with an elegant updo and white sandal heels.
Fans and fashion critics were buzzing about both of her outfits that went from classy to party-ready stylish.
Beyond her status as a style icon, Bieber has extended her influence into beauty and lifestyle projects. As the founder and creative force behind her brand, Rhode, she has developed a skincare line that reflects her commitment to effective, accessible products inspired by her own routine.
Bieber has also demonstrated a talent for blending aesthetic trends with practical solutions through limited collections and creative partnerships, including collaborations with Krispy Kreme and Erewhon via Rhode. She also released #theHAILEYedited handbag collection with The Daily Edited and fronted a global campaign for DKNY.
Each project carries a distinct piece of her personality, reinforcing her ability to engage fans and maintain her influence across fashion, beauty, and lifestyle sectors.
Where to Get Rhode's Products
For those keen to try the latest Rhode offerings, both the Caffeine Reset Mask and Peptide Lip Boost will be available for purchase on the brand's official website starting Monday, 9 February. Early access is also available via waitlist, so you may secure their products before they sell out.
The campaign serves as Bieber's latest demonstration of her ability to merge fashion and beauty effortlessly. Showcasing bold, snow-ready looks alongside Rhode's inventive product line, she continues to position the brand at the forefront of both fashion and beauty trends.
