A member of Hudson Williams' team made the long drive from Vancouver to a designer's home on a Sunday, all for one cardigan. The actor wore it on a New York red carpet on Truth and Reconciliation Day, and the knit is now sold out online.
The designer is Justin Jacob Louis, and he told Vogue that Williams was 'very intentional' about wearing an Indigenous designer on the day. What followed was a road trip for a single $350 piece and a Reddit thread still picking over every detail.
The Request Justin Jacob Louis Almost Ignored
Louis says the actor's agent chased his label down the week before to buy the piece, and he admits that kind of message normally goes straight in the bin. He assumes most of them come from people hoping for something free.
However, this one was different. A message then landed on his personal account saying the cardigan was for Hudson. Louis says he happened to have one in the actor's size in his studio, but time was tight, and the solution required a long drive.
Justin Jacob Louis, the designer of the cardigan Hudson Williams wore today, shares that the cardigan has sold out via Instagram Stories 🧡 pic.twitter.com/yaOCWBAW0p
— Hudson Williams Updates (@hudsonwupdates) September 30, 2026
Hudson Williams' Team Drove From Vancouver for One Cardigan
The label had more stock in its warehouse, but shipping would have taken too long for a last-minute request. So, someone from the actor's team drove all the way to Louis's house and picked it up on the Sunday.
Truth and Reconciliation Day honours the survivors of Canada's residential schools, so the choice of designer carried weight. Louis added that Indigenous designers love seeing other people wear their work.
Readers noticed that the agent's request was to buy the cardigan. 'That's beautiful! I like that he paid for it too,' read one of the top comments, and it set the tone for much of the praise that followed.
The $350 Question Fans Can't Agree On
Then the thread turned to the garment itself. The label's listing for the Journey Knit Cardigan shows a $350 price, a sold-out tag, and a 50/50 wool-and-acrylic blend. Many commenters felt half acrylic was too much at that price, and some worried it would pill and sag.
Comment
by u/Acceptable_Rule_7590 from discussion
in popculturechat
Others were quick to defend it. One keen knitter said $350 looked cheap at first, then decided it made sense, arguing that a more affordable piece can still support Indigenous businesses because not everyone can afford an $800 hand-knit sweater.
Comment
by u/Acceptable_Rule_7590 from discussion
in popculturechat
The listing also says the cardigan was made in China. A few commenters wanted to know whether that meant the label designed the piece rather than made it.
The Red-Carpet Standard Hudson Williams Just Set
Plenty of commenters stayed won over. 'I loved the cardigan before I knew the significance of the choice,' one fan wrote. Another said it was good to see a celebrity back a small designer from a marginalised community.
The thread keeps coming back to whether that makes Williams an 'influencer for good'. Some commenters see a thoughtful choice, while others are still weighing the blend and where the cardigan was made.
Either way, Hudson Williams set out to wear an Indigenous designer on Truth and Reconciliation Day, asked to buy his work, and sent his team on a long drive to collect it. For a red-carpet moment, that is about as intentional as styling gets, and it ended with a cardigan that's now sold out.
