Kendall Jenner has sparked online debate after appearing to go naked in a new advertisement for her 818 Tequila brand. The campaign has drawn comparisons to Sydney Sweeney's recent nude advertising work, with some social media users questioning whether showing more skin has become a common way for celebrities to sell products.
Released on 9 November, the advertisement uses camera angles, plants and flowers to make Jenner appear as though she is walking through a garden without clothes. However, the model reveals that she is wearing a white dress, making the apparent nudity part of the campaign's playful message.
The advert has since prompted questions about its similarities to Sweeney's recent promotional work. One social media user even joked, 'ok sydney sweeney,' while another questioned why women in the celebrity group had to get naked to sell products.
Jenner's Cheeky New Ad
Jenner's new advertisement is part of 818 Tequila's Nothing Extra campaign, which launched on 9 November. The video shows her walking through a green garden, picking fruit and posing among plants while appearing to wear nothing. The setting gives the impression that she is showing off her natural look.
ok sydney sweeney pic.twitter.com/nlg1EgDvap
— ✧˚₊· chloe ·₊˚✧ (@saltburnfiles) November 9, 2026
The advert uses carefully placed flowers, greenery, and camera angles to hide most of her body. A voiceover explains that some things do not need dressing up and are better in their natural state. The message then turns to 818 Tequila and its claim that it contains no added sweeteners, flavours, or artificial ingredients.
However, the campaign has a playful twist that changes the meaning of the entire video. Jenner eventually steps out from behind the plants wearing a white off-the-shoulder dress. She then makes it clear that the tequila, rather than her, is the thing described as naked.
Sydney Sweeney Comparisons Emerge
The comparisons come after Sweeney appeared in a provocative advertisement for Novig, a sports prediction market company, in September 2026. The actress posed without clothes in several scenes, using footballs, basketballs, and other sports equipment to cover herself. The campaign promoted the platform's sports trading services.
Confirmed: Sydney Sweeney knows ball. pic.twitter.com/EXQ4PzVZsi
— Novig (@Novig) September 9, 2026
Sweeney's campaign received strong reactions, with some female athletes criticising the use of her nearly nude appearance in an advertisement about sports. Australian surfer Felicity Palmateer told CNN that the campaign was damaging to women and girls interested in sports. Other athletes also questioned whether the advert helped or hurt the way women in sports are viewed.
Although both advertisements use the idea of nudity to attract attention, their products and messages are different. Sweeney promoted a sports trading platform, while Jenner's campaign focuses on the ingredients in her tequila brand and was not nude in the ad.
Fans Question the Strategy
The latest advertisement has also drawn comments from people comparing Jenner's approach to Sweeney's. One X user shared the clip with the short comment, 'ok sydney sweeney,' suggesting a connection between the two celebrity campaigns. The post showed the 818 Tequila video, which was also shared by a fan account.
Another user, whose reply was automatically translated from Spanish, questioned why women in the celebrity group had to get naked to sell products. The comment read, 'Why do all the girls in that squad have to get naked to sell??' This reaction raised a broader question about the use of women's appearances in celebrity advertising.
What 818 Tequila Wants to Sell
Beyond the attention surrounding Jenner's appearance, the campaign is designed to highlight what goes into 818 Tequila. According to the brand's announcement, the drink is made with three ingredients: 100% blue agave, water and yeast. It also says the tequila contains no added sweeteners, flavours, colouring, or artificial ingredients.
The company also announced that customers can access third-party laboratory testing through its official website. The campaign was created with creative agency Nice + Frank, produced by OBB Bolded, and directed by Max Bartick. It was filmed at Flamingo Estate in Los Angeles, California.
818 described Nothing Extra as its biggest campaign to date, with plans to promote it through social media, YouTube, television advertising and outdoor displays. Jenner also said the team wanted to create something unexpected that would make people look twice. Despite the comparisons with Sweeney, the main message remains focused on the tequila rather than Jenner's appearance.
