RuPaul's Drag Race star Kori King continues her parody of beauty influencer Jeffree Star. New videos prompted fresh reactions from social media users following their online clash over the sale of Star's cosmetics at Dollar Tree.
King, who competed on season 17 of the reality competition, has been recreating Star's signature look with exaggerated makeup, a hot pink wig, and deliberately theatrical performances. Her videos have attracted attention from viewers who have followed the dispute, with some praising her impersonation and others discussing Star's response.
A post from Reddit titled 'Kori King continues to drag J*', drew hundreds of comments from social media users reacting to the latest instalment. Several praised King's comic timing and makeup artistry, while others highlighted details such as the character's mannerisms, tattoos and references to the original Dollar Tree controversy.
Kori King's Jeffree Star Impersonation
King's parody builds on an earlier transformation in which she recreated Star's recognisable look, including pale makeup, a bright pink wig and exaggerated facial details. The drag artist also incorporated references to Star's online persona and his cosmetics business. In an Instagram caption accompanying an earlier version of the character, King wrote: 'No I'm not poor, so what my makeup brand is in dollar tree, I'm getting galaxies on TikTok live and yall goes are mad!'
The wording echoed the controversy surrounding Star's products appearing at the discount retailer. King used the reference as part of the performance, turning the incident into material for her impersonation.
One commenter highlighted the exaggerated mannerisms and the absence of a familiar Dollar Tree tattoo in the latest performance. Others expressed enthusiasm for King's collaborations with fellow drag performer Plane Jane, whose own celebrity-inspired character work has become part of the wider online conversation. Plane Jane impersonated controversial YouTuber Shane Dawson.
Dawson and Star collaborated on a series of YouTube videos in the early 2000s and even worked together on a makeup palette. The latest discussion showed King as one of their favourite impersonators, while others praised the amount of work involved in recreating Star's appearance.
Why Dollar Tree Became Part of the Feud
The dispute gained momentum after Star's cosmetics were spotted at Dollar Tree in September 2026. The products included individual eyeshadows that had been repackaged for sale at the discount retailer.
Star initially said he didn't know about the arrangement and explained that he sold excess inventory to a liquidation company. According to a USA Today report, the liquidator later made a deal with Dollar Tree, which repackaged the products for its stores.
Star said he had not personally arranged the retail deal. The distinction became important as social media users revisited his earlier comments about beauty brands being sold through discount retailers. The incident provided King with material for her parody, particularly because the products' appearance at Dollar Tree became a widely discussed subject in beauty communities.
The jokes have continued beyond the original make-up transformation, with King's performance drawing on Star's public image and the language surrounding his cosmetics business.
Jeffree Star Responds to the Parody
Star also addressed King's impersonation, criticising the use of pale makeup in the performance. In comments shared in an online discussion, he described the act as 'very drag queen behaviour' and objected to what he called 'white face'. He also made disparaging remarks about performers working in bars and lip-syncing.
The exchange added another layer to the dispute, shifting attention from the original retail controversy to the boundaries of celebrity impersonation and drag comedy.
Reddit Users Back Kori King
The latest BeautyGuruChatter thread was largely enthusiastic about King's continued performances. Commenters praised her creativity, makeup skills and willingness to lean into an exaggerated character rather than present a straightforward celebrity imitation.
Some users also argued that Star's response was giving King more material for future videos. Others said the impersonation had introduced them to King's work beyond RuPaul's Drag Race.
The reaction reflects the appeal of online celebrity parody, where a recognisable appearance and a running joke can become an ongoing performance. King's interpretation links the Dollar Tree story to the wider culture of beauty influencers, drag, and social media commentary.
For now, the dispute remains an online exchange between a drag performer and a beauty influencer. King continues to receive support from Reddit users enjoying the parody, while Star has made clear that he objects to aspects of the impersonation.
