Kylie Jenner has faced backlash after showcasing her lavish journey to St Tropez in a new vlog, with viewers particularly fixated on the moment she revealed she had her private jet to herself. One commenter branded the video 'the most unrelatable vlog I've ever seen', while others questioned the environmental implications of private aviation.
The 29-year-old reality star documented her trip to the French Riviera ahead of a wedding, giving fans a glimpse inside her customised Bombardier Global 7500. The aircraft has been reported to have cost around $73 million, equivalent to approximately £55.2 million at current exchange rates. Reports say the jet can accommodate up to 19 passengers.
Kylie Jenner's Solo Jet Trip Draws Backlash
Jenner's vlog, titled travel with me to St. Tropez, showed her preparations for the trip before taking viewers inside her private aircraft. The footage featured its pink-and-cream colour scheme, luxury seating, bedroom and bathroom, with Jenner also showing herself travelling with the cabin crew.
The fact that the aircraft was apparently largely empty became the main talking point online. Viewers questioned why such a large private aircraft was being used when Jenner appeared to be travelling without other passengers.
One commenter wrote, 'The whole plane just to herself', while another called the video 'the most unrelatable vlog I've ever seen'.
Others described the scene as 'dystopian' and questioned the contrast between extreme celebrity wealth and wider concerns about the environment.
Another viewer wrote that the luxury was 'amazing' but argued that it came with 'such a responsibility', specifically raising concerns about the impact of flying one person on a private aircraft. These are individual reactions from viewers rather than evidence of a universal response to the vlog.
Inside Kylie Jenner's £55M Private Jet
Jenner's aircraft is a Bombardier Global 7500, a long-range business jet that has been widely reported as costing around $73 million when purchased by Jenner in 2020. Aviation reporting identifies the aircraft as N810KJ and says it is registered to Rise & Shine Air LLC.
The jet has a reported capacity of up to 19 passengers and features a four-zone cabin. Jenner's customised interior incorporates pink and cream details associated with her personal brand, while the cabin includes sleeping and living areas.
For the St Tropez trip, the aircraft flew from California to Europe before continuing towards the south of France. Flight-tracking data cited by AeroCorner indicates that it travelled via London Luton before continuing to Nice, although the public data does not establish who, if anyone, joined Jenner for the final leg.
Jenner attended producer Ryan Friedkin's wedding to Julia LeBlanc at Château de La Messardière in Saint-Tropez on 19 September, with Timothée Chalamet also attending the ceremony.
Why the 2026 Backlash Echoes 2022
The latest criticism has revived memories of another private-jet controversy involving Jenner in 2022.
In July that year, flight-tracking data indicated that Jenner's aircraft had completed a 17-minute journey between Camarillo and Van Nuys in California. The approximately 40-mile trip could have taken around 45 minutes by car, according to the Los Angeles Times.
The controversy intensified after Jenner shared a photograph of herself and Travis Scott between two private jets with the caption, 'you wanna take mine or yours?' Critics responded with comments including, 'But it's us who must use paper straws', turning the incident into a wider discussion about celebrity wealth and climate responsibility.
Private jets generally have higher emissions per passenger than commercial aircraft, although the environmental impact of any individual flight depends on factors including the aircraft, route, passenger load and operating conditions. The Guardian reported in 2022 that private aircraft can produce substantially higher emissions per passenger than commercial flights.
The current backlash, however, is centred less on the duration of a particular flight and more on the striking image of Jenner travelling aboard a large luxury aircraft with no other passengers shown.
For some viewers, the vlog has become another flashpoint in the debate over celebrity excess and private aviation. Jenner, meanwhile, has continued to use her YouTube channel to document highly curated fashion, beauty, travel and lifestyle moments, making the private-jet footage part of the wider luxury image she presents online.
