London style has always been a bit of a glorious contradiction. It's the ability to look perfectly polished while being prepared for a sudden downpour, or the knack for pairing a Savile Row-inspired blazer with trainers scuffed from a walk through Victoria Park. It's heritage meeting high street, and in 2026, that energy is more electric than ever.
As we move away from the rigid 'minimalism' of the early 20s, London's fashion identity has become more about narrative and utility. We're seeing a return to 'real-life dressing'—clothes that actually work for a commute on the Northern Line, a frantic morning at the office, and an impromptu drink in a dim-lit Soho basement.
The people leading this charge aren't just 'posting outfits'; they're curators of the London lifestyle. They translate the city's chaotic, creative energy into something we can actually use. Whether you're looking to master the art of the 'trench layer' or finally figure out how to wear royal purple without looking like a CAD (Computer-Aided Design) model, these are the voices shaping the streets in 2026.
1. The Established Icons: Mastering the 'London DNA'.
These are the heavyweights. They've seen trends come and go, from the rise of the original 'street style' blogs to the TikTok boom, and they've emerged with a signature look that feels timelessly British.
Susie Lau (@susiebubble)
Susie Lau is practically the godmother of the London fashion scene. In 2026, she remains as vital as ever, though her style has evolved from 'eccentric experimentalist' to a master of refined layering.
- What she does well: She is the undisputed queen of the 'Unexpected Mix.' Think a sheer Tolu Coker top layered over a structured Arket shirt, finished with an oversized trench.
- The Lesson: Don't be afraid of 'clashing' textures. Silk and wool are a match made in heaven if the proportions are right.
- Why follow: If you want to see how to support independent British designers while keeping your look grounded and wearable.
Freddie Harrel (@freddieharrel)
Freddie is the antidote to the 'boring neutral' trap. Her feed is a masterclass in the use of saturated colour in traditional tailoring.
- What she does well: She takes the 'seriousness' out of a suit. You'll often see her in a sharply cut burgundy blazer paired with vibrant sneakers and bold, textured hair.
- The Lesson: Tailoring doesn't have to be 'corporate.' A suit in rich forest green or royal purple (a huge 2026 trend) is just as professional as navy blue, but twice as stylish.
- Why follow: For anyone who wants to inject joy and 'identity' back into their work wardrobe.
2. The Rising Stars: Streetwise Meets Practical
This new guard of creators is all about the 'Off-Duty' look. They specialise in clothes that look great in a candid street photo but are comfortable enough for a 10,000-step day.
Victoria Magrath (@inthefrow)
While now firmly established, Victoria still embodies elevated London practicality. Her content blends structured outerwear with wearable everyday pieces — polished but never impractical.
- What she does well: Luxe layering. She makes trench coats, wool wraps and tailored trousers feel aspirational yet functional.
- The Lesson: Invest in outerwear. In London, your coat is the outfit six months of the year.
Where to wear it: West London lunches, press days in Covent Garden, or an office commute that demands polish.
Marcel Floruss (@marcelfloruss)
Though originally from Germany, Marcel has become a fixture of the London menswear scene and embodies that European-meets-British tailoring sensibility that works so well here. His style is polished but never try-hard — exactly the sort of look you'd spot around Fitzrovia during fashion week.
What he does well: Relaxed tailoring. Think softly structured blazers, fluid trousers, fine knits layered under coats — always finished with clean trainers or understated loafers.
The Lesson: Tailoring doesn't have to mean stiffness. Swap rigid suiting for looser cuts and breathable fabrics. A navy blazer over a crewneck knit instantly feels modern when the proportions are slightly relaxed.
Why follow: He shows how to look sharp without defaulting to corporate. It's tailoring for real life — client meetings, press days, or dinner in Soho — without ever needing a tie.
3. The Visionaries: Texture, Tone, and the 'LFW' Edge
Style in 2026 isn't just about what you wear; it's about the story behind the pieces. Some influencers function more like creative directors, showing us how to build a 'capsule' with a twist.
Tolu Coker (@tolu.coker)
While primarily a world-class designer, Tolu's personal presence and the way she styles her muses have become a massive influence on the London 'look.' Her recent collaboration with Topshop (debuted at LFW FW26) brought her 'heritage-meets-street' vibe to the masses.
- The Takeaway: It's all about 'Heritage with a Twist.' Think houndstooth prints reimagined in forest green or 'royal' purple, paired with sculptural hats.
- Key Lesson: Accessories are your secret weapon. A 'Rad Hatter' style bonnet or a statement brooch can completely transform a basic coat.
4. Lifestyle Meets Wardrobe: Navigating the City in Style
Some of the most useful influencers are those who show the clothes 'in motion.' London is a city of cobbles, Tube stairs, and long walks—your style has to survive the environment.
Emma McEvoy (@emmanoodle_)
A stylist and creator who provides 'tools, not rules.' Her content is incredibly practical, often focusing on shopping guides for the average Londoner.
- What she does well: She tackles the 'Real-Life' questions—like which boots actually survive a puddle, or how to style a trench coat so it doesn't look 'Inspector Gadget.'
- Why it resonates: She's grounded. She understands that we don't all have a car and a driver; we have a Zone 1-3 travelcard and a tote bag full of 'just in case' items.
5. How to Follow Without Feeling 'Influenced.'
The trick to following influencers in 2026 isn't to copy their outfits piece by piece. It's about 'Visual Literacy.' When you scroll through their feeds, look for the 'Why' behind the look:
- The Proportion: Are they tucking the shirt? Is the coat longer than the skirt?
- The Texture: Are they mixing matte leather with shiny silk? (A huge trend spotted at LFW 2026).
- The Colour: Are they using a 'pop' of red or burgundy against a neutral base?
Pro Tip: Pick one influencer whose 'vibe' matches your current lifestyle. If you spend your weekends in muddy parks, follow someone who masters 'Luxury Utility.' If you're in an office five days a week, look to the 'Modern Tailoring' experts.
From Scrolling to Styling: Make It Yours
London style in 2026 is a celebration of personality and pragmatism. It's not about having the biggest budget; it's about having the best 'eye.' By following these creators, you aren't just looking at clothes—you're learning the secret language of the city.
Start by following one person who makes you look at your own wardrobe and think, 'I could try that.' Whether it's Susie's layering or Callum's knits, the best London style is the one that feels entirely your own.
