The Wimbledon Championships is known for producing unforgettable moments on the court, but this year, one of the tournament's biggest talking points is a dress. Ukrainian tennis star Marta Kostyuk has once again captured the attention of fans, this time with her latest collaboration with Wilson Sporting Goods.
The new 2026 'Marta Dress', priced at £150 ($200), has already sold out on Wilson's official website, highlighting the growing demand for tennis-inspired fashion. Its rapid success follows the remarkable popularity of Kostyuk's 2024 design, which became such a cultural and sporting phenomenon that it earned a place in the Wimbledon Museum.
Marta Kostyuk Turns Heads at Wimbledon 2026
As Wimbledon 2026 gets underway, Kostyuk's latest signature dress has become one of the standout fashion stories of the tournament. The elegant all-white design perfectly aligns with Wimbledon's strict dress code while offering a modern and distinctive look.
@tennischannel This match kit is perfection 💜 @Marta Kostyuk @Wilson Tennis #wimbledon
♬ Inspiring Violins - D'MICHEL LEB & soul frequency
Fans first noticed the outfit during Kostyuk's appearances at the tournament, where the dress quickly gained attention across social media. Many praised its clean lines, flattering silhouette and sophisticated style.
The collaboration also reflects Kostyuk's growing influence beyond tennis. While her performances on court continue to attract attention, her impact on sports fashion has become increasingly significant with each new Wilson release.
From Wedding Inspiration to Wimbledon Statement
Wilson's latest collaboration with Marta Kostyuk builds on a design story that began away from the tennis court. The original Marta Dress, unveiled in 2024, was inspired by elements of Kostyuk's wedding gown and quickly became one of the most talked-about outfits in women's tennis.
Wilson unveiled the second edition of its Marta Dress for Marta Kostyuk, originally created in 2024 as a custom design inspired by her wedding gown.
— Jessica Schiffer (@jessicaschiffer) June 26, 2026
The limited-edition design features a two-piece construction consisting of a bra, vest and skirt system, accented with technical… pic.twitter.com/ccDwjZB6fL
For the 2026 edition, Wilson expanded the concept with a sophisticated three-piece construction featuring a bra, vest and skirt system. Technical lace detailing adds a fashion-forward touch while maintaining the performance features required for elite competition.
The unique blend of personal inspiration and athletic functionality has helped set the collection apart from traditional tennis apparel. Its success reflects Kostyuk's growing influence in shaping how modern tennis fashion is designed, marketed and celebrated.
Wimbledon-Inspired Design Becomes Instant Success
The speed at which the 2026 'Marta Dress' sold out surprised many tennis fans. Shortly after becoming available on Wilson's website, the item was no longer in stock, leaving many shoppers searching for alternative ways to secure one.
The 2026 ‘Marta Dress’ by @WilsonTennis x Marta Kostyuk
— Athlete Vanity (@AthleteVanity) July 1, 2026
This elegant £150 dress is already sold out on the Wilson website. Remember, the one from 2024 was such a smash hit that it is now displayed in the Wimbledon museum. pic.twitter.com/DG8S34sE9g
Its popularity demonstrates how athlete-led fashion collaborations continue to resonate with consumers. Fans are not only buying performance apparel but also investing in pieces connected to their favourite players and major sporting events.
The demand mirrors what happened with Kostyuk's previous collection. The 2024 version became one of Wilson's most talked-about tennis garments and remains highly regarded among both tennis enthusiasts and fashion followers.
Where To Buy the 2026 'Marta Dress'
Although the dress has sold out on Wilson's official website, interested buyers may still find limited availability through authorised Wilson retailers. Stock levels are expected to vary depending on region and retailer inventory.
Marta kostyuk kit for Wimbledon 2026 "The Marta Dress" by Wilson 🎾 pic.twitter.com/DoX8HvX67v
— Raul (@Raulgunner2) June 27, 2026
Fans can also monitor Wilson's website for possible restocks or future releases linked to the collection. Given the strong response to the 2026 edition, additional production runs cannot be ruled out.
Those unable to purchase the latest version may also explore previous Marta Kostyuk collections, which occasionally appear through specialist tennis apparel stores and resale platforms.
A Fashion Success Story Beyond Wimbledon
The rapid sell-out of the 2026 'Marta Dress' highlights how Marta Kostyuk's partnership with Wilson has evolved into more than a standard athlete endorsement. What began as a unique design inspired by her wedding gown has developed into one of the most recognisable fashion collaborations in modern tennis.
With fans rushing to secure the latest release and the previous edition already earning a place in the Wimbledon Museum, the collection continues to bridge the worlds of sport and style. As Wimbledon 2026 unfolds, the success of the dress shows that Kostyuk's influence extends well beyond the baseline, shaping conversations about fashion as much as tennis.
