Olivia Jade Giannulli is bringing a very familiar subject back into the spotlight, this time through fashion. The influencer has fronted Reformation's new fall campaign, Good Sport, which leans heavily into a college theme and makes cheeky references to the admissions scandal that landed her parents — Lori Loughlin and Mossimo Giannulli — in prison.
The campaign features Olivia Jade in a series of preppy, autumn-ready looks, but one image is particularly hard to miss. She poses topless while holding a red clutch across her chest, wearing tailored charcoal trousers, a black belt and a watch. Another shot sees her wearing a grey sweatshirt simply printed with the word 'College'.
Olivia Jade for Reformation
The campaign does not exactly hide its connection to Olivia Jade's past. Reformation's college-themed styling is paired with a playful caption referencing the rowing details at the centre of the admissions scandal.
On Instagram, the brand wrote: '@oliviajade is back on campus in a crew that suits her better than the other kind'. It was a clear nod to the scheme in which she and her sister were falsely presented as crew recruits when applying to the University of Southern California (USC).
The campaign also features the limited-edition College Crew sweatshirt. Reformation said 100% of its net proceeds will be donated to YES Scholars, a non-profit organisation that helps students from under-resourced communities access higher education.
The wider collection sticks to Reformation's polished take on autumn dressing, with pieces including oversized knits, striped jumpers, tailored trousers, knee-high boots and recycled cashmere.
The College Scandal Explained
The fashion campaign's references go back to Operation Varsity Blues. It was the 2019 college admissions scandal that involved wealthy parents paying to get their children into prestigious US universities through fraudulent applications.
Olivia Jade's parents Loughlin and Giannulli pleaded guilty in 2020 to conspiracy charges connected to securing their daughters' admission to USC. Prosecutors said the couple worked with admissions consultant William 'Rick' Singer to make their daughters appear to be crew recruits, despite neither girl participating in the sport.
According to the US Department of Justice, the couple paid $500,000 (approximately £390,000 at the time) as part of the scheme involving their two daughters.
Both parents ultimately served prison sentences. Loughlin was sentenced to two months behind bars, while Giannulli received a five-month sentence. They were also ordered to pay fines and complete community service.
The case attracted significant public attention, particularly because of the couple's celebrity connections. Olivia Jade's social media career was also drawing intense attention at the time.
From Scandal to Campaign
Olivia Jade has continued to build her career as an influencer and fashion personality since the scandal first became public. Her latest campaign brings that past directly into a fashion setting, with Reformation turning the college theme into the centrepiece of its autumn promotion.
The campaign also arrives as her mother, Loughlin, has been making headlines again. Loughlin recently returned to Instagram following a lengthy absence, while reports have also emerged that she filed for divorce from Giannulli after nearly 29 years of marriage.
