Snow is the only weather that genuinely excites Yoonchae. Perhaps that is why the 18-year-old KATSEYE star has built her whole autumn wardrobe around staying warm in style, with long coats, boots, layered textures and a Super Puff for the coldest days. The Yoonchae Aritzia Super Puff partnership is her first solo brand deal, and it has turned her cosy-weather formula into a style guide fans are eager to copy.
She fronts Aritzia's 'Get Caught in the Moment. Not the Weather' campaign, and she has even named her favourite jacket, the soft and stretchy SuperSnug. With KATSEYE heading out on their North American tour, opening in Miami on 13 October, her wardrobe picks are about to be tested in plenty of chilly arena queues.
Yoonchae's Fall Outfit Formula
Yoonchae describes her everyday style as comfortable and effortless, built around long coats, boots, and layered textures. The campaign shows exactly how she wears it.
An icy white Super Puff sits over relaxed grey trousers, a deep burgundy one tops a short black outfit, and an inky charcoal version finishes an all-black look with heels and dark sunglasses.
Ask her to pick a favourite and she goes for the SuperSnug. It is a softer, stretchier take on the classic, with the Mid listed at $325 (£246). She also chose snow over rain and wind, and named Seoul, where she grew up, as her favourite place to spend winter.
Mid, Shorty or Long: Which Aritzia Super Puff Is Best?
The Super Puff is built to be noticed. The classic comes with a hood and a Cozy Collar and is rated to -30°C (-22°F), with the Mid and Shorty matching it. The finish changes the mood. cliMATTE is a soft, matte Japanese ripstop that suits an easy daytime look, while Hi-Gloss is a glossy French taffeta that catches the light, much like her burgundy coat.
The Long goes furthest, rated to -40°C, making it the choice for truly bitter weather. The cropped Super Après Puff, with its oversized mockneck, is rated to only 14°F, so it is more about style than survival.
For Yoonchae's long, dramatic silhouette, pair the Mid or Long with boots and wide-leg denim. For cropped street style, the Shorty or Après works with straight-leg trousers. The range now uses 800+ fill-power down, and this season adds new shades, including Mochi Pink and Stormcloud Grey.
Aritzia is Everywhere This Fall
Aritzia has not been shy about making a scene. From 28 September to 1 October, a gigantic pink 'Super Giant Puff' was squeezed between two buildings at 159 Ludlow Street on New York's Lower East Side, looking for all the world like a coat trying to escape. It went up to celebrate the upgraded 800+ fill-power down across the Super Puff range, and it was almost impossible to walk past without reaching for your phone.
The stunt landed just days after Yoonchae was unveiled as the campaign's face. Aritzia also teased the launch on social media with a cheeky line about her skipping the weather forecast because she didn't need it, which fits the campaign's cold-proof message neatly.
KATSEYE only wrapped the UK and European leg of the WILDWORLD tour in Copenhagen in September, and the group now crosses the Atlantic. Watch as Yoonchae's favorite Aritzia Super Puff becomes the coat of the season as the tour heads north.
