ADÉLA Speaks Out After Rachel Chinouriri Poster Controversy
ADÉLA called on fans to respect Rachel Chinouriri’s promotional campaign @adelajergova/Instagram

Stan culture has officially entered its vandal era, and ADÉLA is not here for it. The pop star has called out fans who allegedly tore down Rachel Chinouriri's promotional posters to pose with her own campaign, making one thing clear: your fave's promo does not need a sacrificial lamb.

The singer, known for her track 'Nicole Kidman', addressed the controversy in an Instagram Story on Wednesday, 14 October after returning to social media and discovering a now-deleted video showing a fan removing Chinouriri's promotional material. ADÉLA made it clear that damaging another artist's campaign was unacceptable, regardless of which musician a fan wanted to support.

'Please don't do this. Don't take ppl's posters down. Promotion costs money, Rachel's posters cost money, they deserve to be up and seen,' she wrote on her Instagram story.

ADÉLA also acknowledged the additional challenges Black women face when trying to get their music heard, adding that it was already difficult enough to ensure their art reached an audience. Her response has drawn praise from music fans who believe artists should address harmful behaviour in their own fan communities rather than let online rivalries escalate.

Rachel Chinouriri's Posters Become Collateral Damage

Chinouriri, the British singer-songwriter behind 'All I Ever Asked' and 'Never Need Me', has been the talk of the town after a video circulated online showing a fan removing one of her promotional posters to take a picture with ADÉLA's poster underneath. The Slovakian singer's advert featured the slogan 'The Baddest Bitches Are in London'.

Apparently, one fan decided the best way to get a picture with their fave's campaign was to turn someone else's promo into an unwanted supporting act. The clip sparked backlash, with fans asking why anyone would sabotage another musician's visibility to show loyalty.

For Chinouriri, the poster was about more than showcasing a pretty face on a London wall. Promotional campaigns cost money, and securing that kind of visibility takes work, particularly for artists trying to build a bigger audience in an increasingly crowded music industry.

The incident also highlighted a wider issue: the challenges Black women face in getting the attention their music and creative work deserve. In other words, this was not exactly the fan behaviour anyone needed on their 2026 bingo card.

ADÉLA's Response Earns Praise From Fans

By speaking out, ADÉLA made it clear that she wasn't on board with fans tearing down another artist's promotional material to show their loyalty to her. She also backed her words by sharing a pre-save link for Chinouriri's album, giving her followers a chance to check out the British singer's music instead of turning the incident into another messy stan war.

ADÉLA Calls Out Fans and Promotes Rachel Chinouriri’s Music
ADÉLA urged fans not to remove Rachel Chinouriri’s posters and to support the British singer’s work @adelajergova/Instagram

Rather than let the situation become a competition between fanbases, ADÉLA used the attention to send listeners towards Chinouriri's work — a move that showed support for another artist when the conversation could easily have gone in the opposite direction.

The response was welcomed by commenters on Reddit's r/popculturechat, where users discussed the need for musicians to challenge toxic behaviour among their supporters. One commenter wrote that 'More stars should start telling their fans to stfu more', echoing the sentiment behind the controversy's wider discussion.

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Others praised ADÉLA for speaking up, while some pointed out that musicians have previously tried to rein in their fanbases without always succeeding. This is a familiar problem in pop culture: the line between enthusiastic support and obsessive fandom can become blurred when fans treat another artist's success as a threat to their favourite musician.

The Bigger Conversation About Stan Culture

Removing promotional material to make another artist's campaign more visible does not help that artist's reputation. Instead, it risks associating their name with behaviour they may neither support nor condone.

While a public statement cannot guarantee every fan will listen, ADÉLA's response sets a clear boundary. Supporting one artist shouldn't require tearing another down. As the conversation continues online, both singers' supporters can redirect their energy to what matters most: the music.