Bethenny Frankel's 'holy grail' anti-ageing serum has become one of the biggest beauty bargains of the season after shoppers spotted a huge 45% discount on the celebrity-approved skincare favourite during Nordstrom's Anniversary Sale.
The reality star and entrepreneur has previously praised True Botanicals' Chebula Active Serum as one of her top skincare essentials, calling it her 'VIP anti-ageing serum'. Now, beauty fans are rushing to take advantage of the limited-time offer, which gives shoppers the chance to try a luxury formula at a significantly reduced price.
The serum, which normally retails for $90, has been reduced to $49.50 as part of Nordstrom's annual sale event, attracting attention from skincare lovers searching for celebrity-approved products without the usual luxury price tag.
Frankel's endorsement has helped put the product in the spotlight, with many fans eager to discover the formula behind her glowing complexion.
Bethenny Frankel's Skincare Favourite Gains Celebrity Beauty Status
Known for her candid approach to beauty and lifestyle, Frankel has built a reputation for sharing products she genuinely uses rather than simply promoting trends.
Her recommendation of True Botanicals' Chebula Active Serum has made the product a standout among shoppers looking for anti-ageing solutions. The serum is designed to target visible signs of ageing, including the appearance of fine lines, uneven texture, and dullness, while helping skin look smoother and more hydrated.
The formula's hero ingredient is Chebula extract, a botanical ingredient that has become increasingly popular in the clean beauty world. True Botanicals highlights Chebula's antioxidant properties and its ability to support healthier-looking skin in its skincare range.
The serum also contains hydrating ingredients such as hyaluronic acid, which is widely used in skincare products to help maintain moisture and improve the appearance of plumper skin.
Beyond Frankel, True Botanicals has attracted attention from other high-profile names, including celebrities such as Jessica Chastain and Eva Mendes, further adding to its reputation as a luxury skincare favourite.
The combination of celebrity approval, premium ingredients and a major price reduction has helped turn the serum into one of the most talked-about beauty deals in Nordstrom's sale.
Shoppers Race for Luxury Skincare Deal Before Sale Ends
The discount arrives as part of Nordstrom's Anniversary Sale, a major annual shopping event featuring reduced prices across fashion, beauty, and lifestyle categories.
Beauty products are among the most popular sections of the sale, with shoppers often using the event to purchase high-end skincare at lower prices. Frankel's recommended serum has become a particularly appealing choice for customers who may have previously considered the $90 price point too expensive.
The growing popularity of celebrity-backed skincare reflects a wider trend, with consumers increasingly looking to trusted public figures for product recommendations and beauty routines.
Frankel has previously shared several of her favourite beauty products, including L'Oréal Paris True Match Lumi Glotion, Elemis Pro-Collagen Cleansing Balm and Jergens Natural Glow + Firming Moisturiser. However, her praise for the Chebula Active Serum has sparked the strongest interest among shoppers.
With the 45 per cent saving available only during the promotional period, beauty fans hoping to add Frankel's skincare pick to their routine are being encouraged to act quickly before the deal disappears.
For shoppers looking to invest in a celebrity-loved anti-ageing serum, the limited-time markdown has transformed a luxury beauty product into one of the season's most tempting skincare offers.
