Isabella Simpson finally wore the One Direction perfume she had saved since she was 12 when she married Matthew Simpson on 9 October 2026. The 25-year-old bride chose Our Moment, a nearly 13-year-old Christmas gift she had promised herself she would wear on her wedding day.
Before the ceremony, Isabella gathered relatives and friends to explain why the pink bottle mattered. Her father, Ron LaScala, filmed the speech and shared it on Instagram the following day, turning a childhood decision into a widely watched wedding moment.
The couple married in a courthouse ceremony before celebrating at The Lighthouse Restaurant and Dockbar, where they had their second date. For Isabella, who grew up in Tupper Lake, New York, the fragrance connected her wedding to her years as a devoted One Direction fan.
Why Did Isabella Simpson Save Her One Direction Perfume?
In December 2013, Isabella's father and stepmother, Amanda LaScala, gave her a bottle of Our Moment for Christmas. One Direction's debut fragrance had launched that year, when the group was dominating the charts and attracting a huge teenage following. Isabella had been a fan since their first album, Up All Night, and wanted almost anything associated with the band.
Instead of treating the perfume as an everyday gift, she announced that she would save it for her future wedding. Her family questioned whether a 12-year-old really wanted the scent as her main Christmas present. Isabella insisted that she did, although she never expected to keep the same bottle for so many years.
The keepsake resurfaced about two years ago, when Isabella and Matthew were unpacking after moving in together. Seeing it again reminded her of the decision she had made as a child. She knew then that it would be the fragrance she wore to marry him.
How the Fragrance Held Up After Nearly 13 Years
Time raised one practical question: would a perfume bought in 2013 still smell pleasant in 2026? Ron worried the fragrance might have deteriorated, but both father and daughter said it still smelled good, although he noticed its scent had weakened slightly. Isabella said the scent 'has only gotten better with age'.
Our Moment was One Direction's first fragrance, released in 2013 in a pink glass bottle with a silver crown-shaped lid. Its fruity-floral formula combined pink grapefruit, wild berries and redcurrants with jasmine, frangipani, musk and woody notes. The band, featuring Harry Styles, Niall Horan, Louis Tomlinson, Zayn Malik and the late Liam Payne, helped develop the scent for their fans.
When Isabella explained the promise to her wedding guests, Ron captured the moment on camera. His Instagram caption joked, 'That bottle stayed together longer than the band did.' The video had attracted nearly 900,000 views by Wednesday, 21 October, bringing attention to a keepsake Isabella had held on to since childhood.
One Direction's Our Moment Finds New Life With Brides
Isabella is not the only One Direction fan choosing the now-discontinued fragrance for a wedding. Other brides, including Leighton McGeoghean and Lexi Koontz, have also described choosing Our Moment for their wedding celebrations. Some saved bottles from their teenage years, while others bought replacements to wear on their wedding days.
For Isabella, the perfume's significance went beyond the band itself. The fragrance also held sentimental value for Ron, who associated its familiar scent with memories of Isabella growing up. She also associated the fragrance with the years before she met Matthew and the music that accompanied her growing up.
Reflecting on her wedding, Isabella said, 'One Direction had my heart first but Matthew definitely has it from here!' The bottle that began as a Christmas present in 2013 finally made it to the day she had imagined. This time, it was her husband she was celebrating.
