Erling Haaland is turning heads for something other than goals this World Cup. As he arrives at matches carrying a rotating collection of rare Hermès pieces worth an eye-watering £250,000, football fans cannot stop talking about it. The Norwegian striker, better known for terrorising defences than following fashion trends, has quietly become the internet's unlikely authority on rare French leather craftsmanship.
Most reactions have leaned firmly in his favour. Rather than mocking the striker for carrying a designer bag, fans have been praising his taste, his confidence, and the fact that he genuinely seems to enjoy it.
Erling Haaland's Impressive Hermès Bag Collection
Most of the pieces in Haaland's collection belong to the Haut à Courroies line rather than the classic Birkin. This line was first produced in the 19th century and was designed to carry equestrian equipment, hence the size.
Leading the pack is the Black Multipocket HAC 50, defined by a heavily structured silhouette and external utility compartments. Estimated at £55,000, it is his most valuable public sighting.
Other standout pieces include his special-edition 'Endless Road' HAC (£35,000), with its bone-coloured leather patchworked in blue and grey to depict a winding mountain highway.
Haaland balances these edgy designs with the Evercalf Toile Cargo HAC 40 (£40,000) and a limited-edition 'Endless Road' HAC 50 (£35,000). The latter is a patchworked leather masterpiece depicting a winding mountain highway that feels entirely fitting for a jet-setting athlete.
Rounding out the collection are his more casual travel companions: a moss-green canvas HAC (£35,000) and a black-and-orange checkerboard HAC (£31,000), both of which have become regular fixtures on national team trips.
@jack.savoie ERLING HAALAND’S BIRKIN COLLECTION! #worldcup #erlinghaaland #soccer #hermesbirkin #hermes @Erling Haaland
♬ original sound - Jack Savoie
In one widely shared moment, he was even spotted with his girlfriend Isabel Haugseng Johansen's Birkin 25 (£21,000) tucked inside his own HAC 50, prompting internet personality Jack Savoie to joke that the striker was 'doubled up on Birkins'.
Genuine Taste vs. Luxury Spender
What has impressed stylists the most is not the price tag but the attention to detail in Haaland's selections. His choices consistently prioritise oversized, travel-friendly designs over purely decorative items, indicating a true appreciation for craftsmanship rather than a mere desire to showcase expensive items.
He isn't the only one embracing luxury fashion. French forward Marcus Thuram has been spotted carrying a Chanel maxi flap bag, while his teammate Rayan Cherki has been seen with an oversized Hermès Kelly Maxi. This trend reflects a broader shift among elite male athletes towards adopting luxury travel accessories that were once considered off-limits.
Why Fans Are Praising Erling Haaland's Handbag Style
The response online has been overwhelmingly positive, with fans calling it 'queen behaviour' and praising him for spending his money exactly how he likes. A small pocket of pushback remains, mostly from those who feel traditionally feminine designs don't suit men, but that view sits firmly in the minority.
Ultimately, Haaland is curating his collection and not merely spending a fortune on luxury. The internet doesn't label his choices as 'style' out of mere fandom, but because his wardrobe reflects a deep, intentional understanding of what he's buying. He isn't following the traditional rules of men's fashion, but he might just be rewriting them.
