Lady Gaga's beauty brand Haus Labs is making waves again, but not entirely for the right reasons.
The buzz this time centres on its upcoming liquid bronzers. They have sparked debate online after beauty influencer Golloria George raised concerns about how the shades look on actual deeper skin tones.
So what started as a product preview quickly turned into a wider conversation about inclusivity in beauty. And while Haus Labs has built a reputation for pushing diversity in complexion products, the bronzer range has left some beauty fans questioning whether that promise is being fully carried through.
Influencer Tests Haus Labs' New Bronzers
Golloria George didn't hold back when she tested the new bronzers on Instagram.
In a short but pointed video, she made it clear she was far from impressed with the shade range and how they appeared on deeper skin tones. Her frustration was obvious and even called out the singer: 'Gaga, were you in that lab, sister?'
George also noted that she genuinely likes the brand, which made this particular launch feel even more surprising to her. 'I'm genuinely perplexed because I generally like a lot of Haus Labs complexion products but this right here ... I got gagged', she stated.
The influencer ended her review with a blunt call for the brand to reassess the formulation, saying: 'I don't know what or who you guys switched up in that lab but switch it back.'
Haus Labs Reportedly Asked To Remove the Review
Things escalated when George posted a follow-up video revealing that Lady Gaga's Haus Labs had reached out to her after the review went live.
According to her, the brand referenced an embargo and suggested the video should be taken down.
For context, an embargo in the beauty industry is essentially a pre-launch agreement that controls when reviewers and creators are allowed to publish content about a product. Meaning, she is not meant to post any review until the agreed release time.
But George pushed back.
She said she was never told the bronzers were under embargo in the first place. On top of that, she pointed out that the products had already been circulating online through other Instagram accounts days earlier—so the secret was already out.
From her perspective, the issue wasn't timing. It was the fact that the request came after a negative review. 'The difference was that the post wasn't just simply showing the bronzers, it was evaluating them', she explained.
George also noted something important: 'If this was a good review like all of my Haus Labs reviews usually are, there would have been no issue.'
Still, she made it clear she wasn't trying to attack the brand. She reiterated that she has love for Haus Labs, but didn't agree with how the situation was handled—and decided to leave her original video up.
Beauty Fans Rally Around the Conversation
The comments section also turned into its own discussion thread. And if there's one thing beauty fans are good at, it's having opinions.
A lot of users supported George's honesty, praising her for calling out what they saw as a familiar issue in the beauty industry. 'Preach girl', one comment read.
Some reactions were blunt but consistent in message. A user wrote: 'Haus labs we love you but pls correct this!'
Another emphasised that brands shouldn't only celebrate underserved communities in marketing, they should also respond when those same communities point out gaps in product design. 'Brands always want to use the success stories ... but never care to action their requests for change', the comment read.
Are These Bronzers Actually Inclusive?
Beyond the drama, the real question people kept circling back to was simple. Do these bronzers actually work, or are they missing the mark?
On Reddit, reactions to the shades were sharply critical. A lot of users pointed out that several tones looked extremely warm. On deeper skin tones especially, that sparked frustration, with many saying the payoff just didn't feel right.
Some comments came in with a clearly mocking tone, with users joking that the shades looked more like blushes or colour correctors than actual bronzers. Others were even more direct, poking fun at how 'bronzed' the deeper shades appeared once swatched, suggesting the range felt off or exaggerated.
Still, underneath the sarcasm, there was a familiar frustration. People are basically asking whether these shades are actually designed with deeper undertones in mind, or just stretched from lighter tones without enough refinement.
It tapped into a wider beauty issue that keeps resurfacing. Brands launch 'inclusive' ranges that look good on paper, but don't always translate in real-life application across skin tones.
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Inclusivity Debate Continues
The conversation around Lady Gaga's Haus Labs shows just how closely beauty brands are now being watched, and how quickly product launches can turn into wider cultural debates. Influencers like Golloria George are playing a big role in shaping that accountability, especially when it comes to inclusivity.
At the end of the day, this isn't just about one product drop or one brand response. It taps into a much bigger expectation from consumers.
Inclusivity should be built into every step of beauty development, not added in after feedback rolls in. Because in makeup, just like fashion, representation doesn't stop at the surface, it has to show up in the formula too.
