Finding a concealer that covers dark circles without making fine lines more noticeable can be a frustrating part of any makeup routine. Some formulas offer impressive coverage initially, only to become dry, cakey or creased as the day goes on. Others feel comfortable on the skin but leave too much of the original discolouration visible.
ILIA's True Skin Serum Concealer is attracting attention from shoppers who say it manages to strike a better balance. Customers have praised its lightweight texture, natural finish and ability to stay smooth around the eyes, with some saying it does not settle into fine lines or crack throughout the day.
Shoppers Praise Its Performance Around Fine Lines
The ILIA True Skin Serum Concealer has received a 4.42 out of five rating from more than 3,700 reviews on Sephora UK. Several customers have highlighted its performance on areas where makeup can become particularly difficult to manage, including underneath the eyes.
One five-star reviewer, Paige, said she had spent years using Tarte Shape Tape but struggled with its drying formula and tendency to settle into fine lines. She described ILIA's concealer as a welcome replacement, praising its ability to blend easily without drying out her skin, creasing or cracking.
She also said it stayed in place throughout the day without setting powder, although she preferred using a colour corrector underneath for additional coverage. However, not everyone was convinced. In a three-star review published in March 2026, Kate said the coverage was too sheer for her preference, adding that it might work better for someone with clearer skin.
What Makes the ILIA Concealer Different?
The True Skin Serum Concealer is a medium-coverage liquid formula designed to cover dark circles, blemishes and discolouration while maintaining a lightweight feel. Its ingredient list includes glycerin, tetrahexyldecyl ascorbate, a vitamin C derivative, and mastic gum. The formula also contains aloe vera juice and other conditioning ingredients.
Rather than promising a completely crease-proof result for everyone, its appeal lies in offering coverage without the heavier feel associated with some traditional concealers. ILIA recommends applying three small dots underneath the eyes and blending them into the skin.
The brand also suggests using the product on areas where additional coverage is needed, making it suitable for targeted application instead of a full face of foundation. For shoppers who prefer a natural complexion, its medium coverage may be enough to even out minor discolouration while allowing some natural skin texture to remain visible.
Jennifer Aniston's Simpler Routine Includes ILIA
The product received an additional celebrity boost when Jennifer Aniston mentioned it during a June 2025 interview with E! News. Discussing her summertime makeup recommendations, the actress explained that she prefers a simpler routine involving tinted moisturiser with SPF and a little spot concealer.
'I'll usually do like a tinted moisturizer with SPF and then a little spot concealer, just like ILIA,' she said. 'For summertime, less is more.' Her recommendation reflects the product's intended use as a targeted complexion product rather than necessarily a replacement for foundation.
The ILIA True Skin Serum Concealer is available in multiple shades, with its lightweight consistency making it an option for people who prefer blending coverage into selected areas. Priced at around £30 to £32 ($40 to $43) depending on the retailer, it offers an alternative for shoppers who want a more natural-looking finish without relying on heavy layers of makeup.
Its customer reviews suggest it will not be everyone's perfect match, particularly for those who prioritise full coverage. But for anyone tired of concealer emphasising every crease underneath their eyes, its combination of buildable coverage and a serum-like texture could make it worth considering.
