KATSEYE's Daniela Avanzini is stepping into the fashion spotlight as the first-ever face of CAST. by LOUNGE, a campaign that showcases the British brand's intimates and loungewear through a series of relaxed, off-duty looks. The new campaign gives fans a glimpse of the singer's personal style away from the coordinated performance outfits that have helped establish the girl group's fashion identity.
The announcement was accompanied by an exclusive interview with Cosmopolitan, in which Daniela discussed her favourite LOUNGE pieces, her approach to dressing on tour, and the clothes she reaches for when she wants to unwind. The campaign features the 22-year-old in pieces including the brand's Balconette Bra, ContourSoft Leggings, fitted-waist hoodie and matching joggers.
The partnership comes as KATSEYE continues to draw attention in music and fashion. The group, formed through HYBE and Geffen Records' project The Debut: Dream Academy, has built a following through performances, music releases, and distinctive styling. Daniela's individual campaign offers a more personal take on that image, focusing on comfort and everyday dressing rather than stage-ready glamour.
Off-Duty Style to LOUNGE
LOUNGE, a British brand that began with lingerie before expanding into loungewear and everyday essentials, has introduced CAST. by LOUNGE, a campaign series that features personalities in their own element. Daniela is the initiative's first face, with her experience as a professional dancer and performer complementing the brand's emphasis on comfortable yet stylish clothing.
In her Cosmopolitan interview, Daniela said comfort is essential because she moves so much throughout the day. She highlighted the Balconette Bra and ContourSoft Leggings as two of her favourite pieces, describing them as simple, polished staples that still make a statement.
The leggings offer a sculpting fit, while the bra brings lace detailing to an everyday style. Daniela also singled out the bra's rich berry colour as a favourite feature. Her choices reflect the campaign's focus on pieces that can be worn beyond a styled photoshoot.
The campaign also contrasts with the elaborate costumes and coordinated looks Daniela wears as a member of KATSEYE. While the group's performances often involve carefully styled ensembles designed to complement its choreography, her LOUNGE looks focus on softer fabrics, matching sets and relaxed silhouettes.
Tour Life Influences Daniela's Fashion Choices
For Daniela, comfortable clothing is especially important during the demanding schedule of performing and travelling. She told Cosmopolitan that matching sets and oversized pieces are among her preferred options after a long day.
The singer named LOUNGE's fitted-waist hoodie and matching joggers as go-to choices, describing them as a balance between looking put-together and feeling relaxed. She also explained that even small moments of downtime can help her reset amid a busy schedule.
The campaign also appears as KATSEYE's individual members become increasingly visible in fashion and beauty partnerships, letting them showcase personal interests alongside the group's collective identity.
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Y2K Influences Shape Daniela's Personal Style
Daniela described her off-stage style as cool and chic, with a strong influence from Y2K fashion. She said she enjoys mixing timeless pieces with vintage-inspired and modern elements, experimenting with colours, textures and silhouettes.
When asked which outfit best represents her, she pointed to low-waisted capri trousers paired with a fitted top. She also said she finishes the look with accessories and tall heels, pairing a playful silhouette with a more polished finish.
Her preference reflects the continued influence of early-2000s fashion, including low-rise cuts, fitted tops and styling that balances casual pieces with statement accessories. Daniela's approach is less about recreating a specific period from head to toe and more about incorporating its defining shapes into a contemporary wardrobe.
She also revealed that she regularly borrows her boyfriend's T-shirts and sweatshirts, sometimes adding new pieces to her collection. The detail fits the campaign's emphasis on oversized clothing and familiar comforts, offering a glimpse into her everyday habits beyond the carefully constructed image of a pop performer.
Daniela also spoke about the support she received from her KATSEYE bandmates when they learned about the campaign. She said the group was excited for her and that it was enjoyable to explore a different side of herself through the project.
KATSEYE's Fashion Influence Continues to Grow
The LOUNGE campaign adds to KATSEYE's growing presence in the fashion and beauty industries. The group's members have developed distinct styles that complement their shared identity, making individual campaigns an opportunity to highlight their personalities beyond music.
KATSEYE has previously partnered with brands including Matrix, which named the group global ambassadors in February 2026. The collaboration centred on hair, individuality and self-expression, reflecting the importance of styling to the group's performances and visual identity.
Daniela's appointment as the first face of CAST. by LOUNGE continues that pattern, with a campaign built around a more intimate and relaxed approach to fashion. Its focus is not solely on the products themselves, but also on how a performer chooses clothing when she is away from the stage.
By highlighting Daniela's favourite intimates, matching sets, and Y2K-inspired style, the campaign offers fans a closer look at the wardrobe choices that shape her off-duty identity. The partnership also positions her as a distinct fashion presence as KATSEYE continues to build its broader pop-cultural profile.
