From storied department stores to chic neighbourhood enclaves, London offers a diverse mix of historic British brands and flagship boutiques from international maisons. Expect high quality and even higher price tags, with ready-to-wear, accessories, jewellery, and artisan goods that showcase both timeless craftsmanship and cutting-edge style.
Luxury prices in London vary widely—from £300 for standout accessories to over £10,000 for couture or fine jewellery. Whether browsing or buying, the city promises an unforgettable retail experience. Here's a guide to six of London's top places for a luxury spree, the best times to visit, and what to expect.
1. Bond Street — The Crown Jewel of London Luxury
Why visit: Bond Street is the most prestigious retail street in the world and currently the priciest shopping destination globally, according to the Financial Times. It offers a concentrated luxury experience with elegant architecture and curated storefronts, attracting some of the most renowned fashion houses and jewellery brands.
What you'll find: Flagship boutiques including Chanel, Louis Vuitton, Prada, Tiffany & Co., and many more.
Price range: From £500 – £50,000+ for top-tier ready-to-wear, fine jewellery, and specialised pieces.
A walk down Bond Street feels akin to strolling through a fashion runway. Old Bond Street, established in the 1680s, and New Bond Street together host an unrivalled array of luxury brands, often with exclusive collections and personalised services. To enjoy a more relaxed shopping experience and access attentive service, visit mid-morning on weekdays. This is the ideal time to explore the latest seasonal drops or arrange private viewings.
2. Knightsbridge — Department Store Heaven
Why visit: Home to some of London's most iconic British department stores, Knightsbridge is a destination in its own right.
What you'll find: Harrods, a multi-floor empire with tens of thousands of designer brands and specialised departments; Harvey Nichols, known for its fashion-forward edit and luxury beauty offerings.
Price range: £200 – £25,000+ for premium apparel, accessories, and fine goods.
Knightsbridge combines grandeur with variety like nowhere else in London. Harrods, in particular, spans multiple floors dedicated to fashion, beauty, homeware, and gourmet food. It's worth setting aside several hours to explore its vast offerings. Stopping for lunch or afternoon tea in the middle of the day is almost part of the experience itself.
3. Sloane Street — Chelsea's Elegant Fashion Mile
Why visit: A refined, less frenetic street lined with sleek boutiques, Sloane Street epitomises understated luxury.
What you'll find: High-end fashion houses such as Gucci, Versace, Tom Ford, Burberry, and Valentino.
Price range: From £500 – £20,000+ on designer ready-to-wear, handbags, and accessories.
According to the city's official visitor guide, Visit London, Sloane Street is quintessentially Chelsea — all polished façades and effortlessly chic shoppers. Its blend of globally recognised brands and serene setting makes it ideal for a more relaxed yet equally luxurious shopping day. Before leaving, enjoy lunch at one of the cafés on nearby King's Road.
4. Liberty London — Historic Style and Curated Design
Why visit: A heritage department store housed in an iconic mock Tudor building, Liberty London is synonymous with craftsmanship and artistry.
What you'll find: Men's, women's, and children's fashion; beauty products; homeware; and the brand's own printed fabrics.
Price range: From £150 – £10,000, with special pieces and limited editions.
Liberty's charm lies in its clever curation and sense of discovery. Unlike sprawling department stores, it sources from both emerging designers and established names, making it a favourite for fashion enthusiasts seeking something distinctive. Weekday mornings or early afternoons are ideal for leisurely browsing, with fewer crowds.
5. The Royal Exchange — Heritage Meets High-End Retail
Why visit: Situated within a stunning historic arcade in the City of London, The Royal Exchange combines luxury shopping with architectural splendour.
What you'll find: Boutiques such as Aspinal of London, Tiffany & Co., Montblanc, and more, all within a refined indoor space.
Price range: From £300 – £15,000 for accessories, jewellery, and bespoke gifts.
This location offers a different kind of luxury experience—more intimate and architecturally inspiring than street-side shopping. The grand arches and columns evoke a private club atmosphere, perfect for those seeking an elegant environment to browse and buy.
6. Bicester Village — Luxury at Discounted Prices
Why visit: Europe's premier luxury outlet centre, located just under an hour from central London, Bicester Village offers designer goods at more accessible prices.
What you'll find: Over 150 boutiques offering current and past season pieces from brands such as Gucci, Burberry, Prada, and others.
Price range: From £200 – £5,000, often with significant markdowns.
A favourite among fashion lovers looking to score luxury brands at more affordable prices, Bicester Village combines outlet shopping with a charming village atmosphere. Shopping mid-week can be quieter and may provide better selection.
Best Times to Shop in London
While London's luxury retail scene is bustling year-round, certain times offer a more relaxed experience. Between January and March, and late summer (August and September), the streets tend to be less crowded, and seasonal sales are common. If you prefer quieter stores and personalised service, aim to visit during weekday mornings, as hours of operation can vary—some boutiques close earlier than larger department stores.
Whether you're seeking heritage British labels, indulging in haute couture, or exploring a mix of classic and contemporary styles, London's luxury scene offers something unforgettable for every fashion aficionado.
