PewDiePie has revealed an unexpected detail from his own childhood after footage of his three-year-old son wearing a dress resurfaced online. As some social-media users questioned Felix Kjellberg and Marzia Kjellberg's parenting choices, the YouTuber pointed to his own experience and said, 'I did the same when I was two years old'.
The moment came from a family vlog filmed in Japan, where young Björn was seen wearing one of his mother's dresses before later trying on a yellow dress for children. What might have remained a small family moment instead became a talking point online after the older footage attracted renewed attention.
Björn's Dress Moment Came From a Family Vlog
The footage was originally featured in PewDiePie's 30 July vlog titled 'Earthquake by Mount Fuji', which followed Felix, Marzia and Björn during their family life in Japan. Björn was shown walking around their home wearing one of his mother's dresses, with the scene presented as a casual part of the family's day.
Later in the vlog, the family visited a shop where Björn tried on a yellow dress made for children his age. The footage did not present the clothing choice as a major announcement about parenting, but instead showed it within the ordinary flow of the family outing.
PewDiePie is getting BACKLASH after a video of his son in a dress surfaces online. 👀
— DramaAlert (@DramaAlert) September 15, 2026
"I did the same when I was 2-years old" pic.twitter.com/AMI0aXW8iG
Felix Had a Very Personal Response
Rather than treating his son's clothing choice as something unusual, Felix connected it to something he remembered from his own childhood. He explained that he had also worn a dress at two years old and recalled the relaxed response he received from his mother.
'I did the same when I was two years old. "who doesn't want to wear a dress, right?",' Felix said in the vlog. His remark became one of the notable parts of the resurfaced footage because he used his own childhood experience when discussing the moment.
Some Social-Media Users Questioned the Choice
As the clip circulated online, some social-media users criticised the decision to let Björn wear dresses and questioned Felix and Marzia's parenting approach. One individual commenter also compared the situation with another internet personality, although that comparison was the commentator's own opinion and did not establish a connection involving the Kjellberg family.
Other commenters took a more relaxed view of the footage, with some arguing that children can experiment with clothing without the choice necessarily carrying a larger meaning. Those reactions were individual opinions and do not establish anything about Björn's development, identity or future.
Other Commenters Defended Felix and Marzia
Some commenters pushed back against the criticism, with individual users describing the moment as an ordinary childhood experience that had been overanalysed. Another commenter recalled having a similar experience at two and said Felix's story reminded them of their own childhood.
Clearly they don't know who PewDiePie is. pic.twitter.com/04QZQv55kg
— Danny Mantonoli (@DannyMantonoli) September 15, 2026
Several commenters also argued that Felix and Marzia should be allowed to handle the situation as parents without excessive outside scrutiny. Comments such as 'Fake fans. Real ones been there when this happened' also appeared, with the statement representing one user's view rather than evidence of a wider consensus among PewDiePie's audience.
"I can't believe Pewdiepie would be okay with his kid wearing dresses and being girly! I thought he was one of us!"
— RaisorBlade (@BladeRaisor) September 15, 2026
Pewdiepie 13 years ago: https://t.co/bzhNwen8Qp pic.twitter.com/vUCvaba29N
The Clip Was Not a New Family Announcement
Despite the renewed attention, the footage itself came from an existing family vlog rather than a newly announced parenting decision. The resurfacing simply brought an older moment back into public discussion, with different social-media users responding to the footage in very different ways.
There is also no indication in the available footage that Felix or Marzia presented Björn's clothing choices as a broader statement. Instead, the scenes appear as part of an ordinary family vlog, while Felix's childhood anecdote gave the resurfaced clip another point of discussion.
PewDiePie Plans To End Family Vlogs
The renewed attention comes as Felix and Marzia prepare to end their family vlogs in September. In his 23 May video titled Ending the Vlogs, Felix explained that Björn was getting older and said that if his son wanted to be part of his videos in the future, that should be his own choice.
The announcement concerns the family's regular vlogs rather than Felix ending YouTube videos altogether. Against that backdrop, the resurfaced dress footage is another example of an older family moment receiving renewed attention after being shared publicly online.
