Sydney Sweeney and Kim Kardashian are approaching Christmas dressing from different directions, but their campaigns have put their lingerie and loungewear labels in the same festive fashion conversation. Sweeney's SYRN collection plays with lace, sexy silhouettes and Christmas-film references, while Kardashian's SKIMS campaign leans into cosy separates, seasonal prints and a nostalgic family photoshoot.
The contrast is clear in the clothes. SYRN features red lace lingerie, a blue lace set, plaid sleepwear and knitwear. SKIMS offers festive pyjamas, Fair Isle-inspired pieces, intimates, lounge sets and accessories. The brands offer two festive moods: playful glamour and family nostalgia.
SYRN's Playful, Film-Inspired Christmas
Sweeney models looks for her brand's holiday campaign, including a red lingerie set and a plaid cami-and-shorts combination styled around Cindy Lou Who look in How the Grinch Stole Christmas. The promotional video also references Home Alone, White Christmas and The Nightmare Before Christmas, turning festive scenes into a fashion shoot.
The Sun reported that SYRN bras start at around £47 and knickers at £14. Sweeney has said designing for different bodies is central to the label. She previously recalled struggling to find a well-fitting bra as a teenager, an experience that helped shape her approach to lingerie.
SKIMS Goes for Vintage Family Nostalgia
Kardashian's festive campaign takes a different route. Shot by Nadia Lee Cohen, it brings together Kim and her sisters Kourtney, Khloé, Kendall and Kylie in a vintage-inspired Christmas setting, complete with a decorated tree, presents and retro interiors.
The collection includes pyjamas, lounge sets, intimates and knitwear, with signature sleepwear reworked in seasonal colours and Fair Isle patterns. SKIMS has also added blankets, slippers, children's pyjamas, baby clothing and pet sweaters.
Prices vary. ELLE listed the 12-day advent calendar at $148, approximately £113, and a pyjama set at $128, around £97. The calendar became a talking point after shoppers criticised the perceived value of its contents.
Kardashian said that bringing her sisters together made the campaign meaningful, calling the holidays important to her family. That focus sets SKIMS apart from SYRN's film-inspired promotion.
Fans Compare the Two Campaigns
Online reactions have been mixed, with some fans favouring SYRN's bolder styling. One Reddit user said Sweeney's line was 'stealing the spotlight away from Kim's Skims', adding that its products and adverts felt 'way sexier but also more relatable'. Another dismissed the SKIMS holiday line as 'sooo boring'.
Criticism of SKIMS has also focused on its photography. Some Reddit users described the vintage images as 'creepy' and 'depressing and dark', while others appreciated the retro Christmas aesthetic. Another news outlet reported positive responses too, including one fan who called the shoot 'very vintage' and another who praised Kylie's bra-and-skirt combination.
Sweeney's campaign has attracted praise for its Christmas-film references. One commenter reacted to the video with 'So good!' However, the Cindy Lou Who look has also drawn criticism from viewers who questioned using a child character as inspiration for a lingerie promotion. Others defended it as adult fashion.
The SKIMS advent calendar controversy added another layer. After complaints about its $148 price, a spokesperson told a media outlet: 'We want every customer to be truly happy with what they receive from SKIMS. Their feedback matters to us and will directly shape how we approach future releases'.
So, who wins Christmas lingerie? SYRN offers the more provocative campaign, while SKIMS delivers a wider festive wardrobe built around family and comfort. Fan opinion is divided, and no sales evidence establishes a winner. For now, the Christmas crown is still up for grabs.
