Victoria's Secret PINK, the lingerie retailer's lifestyle brand, has partnered with Stoney Clover Lane to launch a limited-edition holiday collection. The lineup includes seasonal clothing, accessories and customisable pieces.
The collection combines PINK's casual apparel and sleepwear with Stoney Clover Lane's unique personalisation, offering festive fashion and gift choices. It will be available online from 12 November and in PINK stores from 13 November.
Pyjamas, Sweatshirts and Seasonal Loungewear
The collection features several clothing categories, including pyjama sets and foldover flares in exclusive collaboration prints. Preview images showcase a pink zip-up hoodie with a heart pattern and grey hooded sweatshirts with pink lettering and patches.
A navy long-sleeved top features graphics and phrases such as 'Limited Edition', 'Love Pink', and '1986'. Outerwear selection includes fleece styles and a reversible puffer jacket, extending PINK's seasonal loungewear offering.
Sleepwear options highlight a pink polka-dot top with matching trousers and a cream button-front set with small multicoloured dog prints. The assortment also features grey sweatpants with pink graphics and lettering, alongside navy trousers. Separately, lace underwear comes in lavender, light pink, peach, orange, green and navy.
Personalised Bags, Patches and Accessories
Accessories form another part of the partnership, with Stoney Clover Lane bags and pouches available in various sizes and colours. The preview features pink totes, a duffel bag, and smaller zip pouches in light blue, pink, and lavender.
Seasonal letter and icon patches come in festive colours and motifs inspired by both brands. These patches provide additional opportunities for customisation.
The assortment further comprises smaller decorative accessories, charms, and collectable items. These include a seven-day advent calendar with collectable charms, limited-edition beauty products in two exclusive scents, and a PINK x Stoney Clover Lane Maxi Dog that can be customised with mini patches. The collection is priced from $7.95 (£6) to $149.95 (£112).
PINK and Stoney Clover Lane's Patch Party
To celebrate the collaboration, the brands will host a Patch Party at the PINK SoHo store in New York City on Thursday, 12 November. The event is scheduled from noon to 6 pm ET at 500 Broadway, with further activities planned for 13 and 14 November.
Guests can shop the collection, receive complimentary patch application with a qualifying $20 (£15) purchase, and collect custom Lil Sweet Treat candies with any purchase. A photo booth will also be provided.
Ali Dillon, president of Victoria's Secret PINK, said the partnership unites the brands' shared focus on personalisation and self-expression.
'The holidays are all about finding little ways to bring joy, and we couldn't think of a better partner than Stoney Clover Lane to help us do just that,' she said. 'Together, we've created a collection that's collectable, nostalgic, and designed to be made her own, with pieces she can mix, match, personalise, gift, and wear all season long.'
Stoney Clover Lane's Customisation Strategy
Established in 2009 by Kendall and Libby Glazer, Stoney Clover Lane is a lifestyle and accessories brand known for its colourful bags, pouches, and decorative patches. The brand's customisation service lets customers personalise accessories with letters, symbols, and various designs.
Stoney Clover Lane has formed partnerships with leading brands in the fashion, entertainment, and retail sectors. Notable collaborations include collections with Target, Disney, Agua Bendita, and Roller Rabbit, as well as themed assortments inspired by well-known entertainment franchises.
PINK, meanwhile, has been part of the Victoria's Secret brand for over 20 years. Its lifestyle product range extends beyond lingerie to include everyday essentials, loungewear, sleepwear, activewear, swimwear, beauty products, and accessories.
