Rihanna has declared herself the ultimate Christmas present as she poses in revealing red lace lingerie for a provocative new Savage X Fenty holiday campaign. The 38-year-old singer showcased her figure in a floral lace bodysuit featuring sheer panels and a plunging neckline, paired with black thigh-high stockings and towering heels. Surrounded by decorated Christmas trees and piles of presents, the mother-of-three embraced the festive theme with a series of daring poses.
Rihanna shared the photographs on Instagram alongside the caption: 'when being naughty makes you the gift!' The elaborate festive set featured Christmas trees decorated with pink, red and striped bows, while stacks of shiny silver presents completed the seasonal backdrop. Her playful message gave the traditional Christmas gift a decidedly cheeky twist.
Rihanna Models Red Lace Lingerie
In one particularly revealing photograph, Rihanna turned her back towards the camera and pulled at her black stockings, showing off the thong-style design of her red lingerie. Another image captured the 'Diamonds' singer stretched out across the floor in her stockings and towering heels, with an enormous pink and burgundy striped bow draped across her legs.
She also posed beneath the oversized decoration, looking directly into the camera while displaying the plunging neckline and intricate floral detailing of her bodysuit. Other photographs showed Rihanna standing between three Christmas trees decorated with pink and red bows, with the sheer red and black material of her lingerie contrasting against the festive surroundings.
She completed the look with glamorous dark waves, smoky eye make-up and glossy lips, while her tattoos were also on display. The combination of delicate floral lace, sheer fabric and thigh-high stockings gave the traditional Christmas colour palette a provocative makeover.
Savage X Fenty joined in with the playful message, commenting beneath Rihanna's Instagram post: 'Being on the nice list is overrated'. The brand's response echoed the singer's naughty-versus-nice theme and added to the tongue-in-cheek nature of the promotional shoot. Rihanna's caption and the label's comment placed the Christmas gift concept firmly at the centre of the campaign.
Fans React to Festive Campaign
Fans also joined the conversation, with the Instagram post reportedly attracting more than a million likes. One admirer joked: 'Santa is going to have a hard time competing with this gift...' Another commented: 'Naughty NEVER nice', playing along with the singer's festive message.
The reactions highlighted the playful response to Rihanna's latest lingerie photographs, which put a provocative spin on traditional Christmas imagery. Rather than opting for a conventional festive look, the singer used oversized decorations, gift-inspired styling and red lace to create a campaign built around her own declaration. The photographs also gave fans another glimpse of the lingerie label's signature approach to bold, attention-grabbing promotional imagery.
Rihanna launched Savage X Fenty in 2018, establishing the brand as a major part of her fashion and beauty business. Known for its lingerie collections and high-profile campaigns, the label has regularly featured the singer modelling its designs. Her latest appearance continues that association, with Rihanna once again taking centre stage in front of the camera.
This time, she has traded the traditional image of a Christmas gift for red lace, black stockings and oversized festive bows. And judging by her Instagram caption, Rihanna is more than happy to be the present everyone wants this Christmas.
