Kim Kardashian is getting into the Christmas spirit with the launch of Skims' latest holiday campaign, bringing together sisters Kourtney, Khloé, Kendall and Kylie Jenner for a festive fashion shoot featuring Santa Claus, sheer stockings and matching pyjamas. Blending nostalgic Christmas imagery with the brand's signature lingerie and loungewear, the campaign gives seasonal dressing a glamorous Kardashian-Jenner twist.
Kim shared the campaign on Instagram on Tuesday, 27 October, captioning her post, 'Skimsmas w my sisters'. She also announced the upcoming launch, writing, 'Launching October 29: The Skims Holiday Shop'. Photographed by Nadia Lee Cohen, the campaign unfolds in a midcentury-inspired home filled with tinsel trees, wrapped presents and a cosy fireplace, with the sisters modelling festive designs ahead of the collection's 29 October 2026 release.
Kim Kardashian Poses With Santa in Festive Pyjamas
Kim Kardashian takes centre stage in several of the campaign's most memorable images, blending traditional Christmas motifs with the brand's contemporary aesthetic.
In one look, she wears a plunging dress decorated with prancing reindeer and poses beneath mistletoe in the elaborately styled holiday home. Another photograph shows her resting her head on Santa Claus' knee while wearing coordinating pyjamas and heels.
The Santa imagery gives the campaign a playful quality, while the matching sleepwear keeps the focus firmly on the collection. Rather than presenting Christmas clothing solely as party wear, Skims pairs intimate apparel with pieces suited to relaxed evenings and festive mornings at home.
The campaign's retro interiors and carefully styled decorations reinforce its nostalgic mood, creating a fashion-forward interpretation of a traditional family Christmas.
Kylie Jenner and Kendall Jenner Model Festive Lingerie
Kylie brings a playful winter look to the campaign in a Fair Isle knit bralette and micro-miniskirt. The familiar seasonal pattern is reworked into a revealing two-piece, combining Christmas knitwear references with Skims' lingerie-inspired styling. Her appearance follows her debut at the Victoria's Secret Fashion Show earlier in October, adding another high-profile fashion moment to her recent schedule.
Kendall takes a similarly daring approach, wearing a plaid bralette and matching thong with sheer stockings. Her voluminous, 1960s-inspired hairstyle adds to the campaign's vintage aesthetic, while the delicate hosiery gives the lingerie look a dressed-up finish.
Together, the sisters demonstrate how the collection moves beyond conventional festive jumpers, using familiar winter patterns in unexpected silhouettes. Their outfits also make sheer stockings and coordinated separates standout styling details in the campaign.
Khloé and Kourtney Kardashian Embrace Cosy Dressing
While Kim, Kylie and Kendall lean towards more revealing looks, Khloé and Kourtney offer a relaxed take on Christmas fashion.
Khloé appears in a matching onesie and beanie, presenting a comfortable option for lounging at home during the holiday season. The outfit contrasts with the lingerie looks elsewhere in the campaign and highlights the collection's focus on sleepwear.
Kourtney, meanwhile, pairs leggings and a top with scarlet-red pumps while posing beside the fireplace. The bold footwear adds a polished touch to an otherwise comfortable outfit, showing how a statement accessory can transform a simple loungewear combination.
The different looks broaden the campaign's appeal, balancing festive comfort with the more glamorous styling associated with the Kardashian-Jenner family.
What To Expect From the Skims Christmas Collection
The Skims Holiday Shop launches Thursday, 29 October, previewing a range of seasonal designs. Among the most distinctive is a print featuring a shiny pink sports car wrapped in a bow, offering a playful alternative to traditional Christmas patterns.
The collection includes sheer lace stockings, silky slips, and fuzzy sweatshirts, along with festive pyjamas and coordinated loungewear. The wider holiday offering also includes knitwear and gift options for different family members, extending beyond lingerie and sleepwear.
The mix of textures and silhouettes lets shoppers choose between intimate pieces and comfortable clothing for home. The campaign's styling also suggests that holiday fashion need not be limited to conventional prints or oversized knitwear.
Individual prices and full product availability were not detailed in the original report. Shoppers can check the official Skims website when the Holiday Shop opens for the complete range.
A Kardashian-Jenner Family Reunion for Skims
The campaign continues Kim's tradition of involving her sisters in Skims promotions. Kendall and Kylie previously modelled lingerie for the brand's Valentine's Day campaign in 2021, prompting Kourtney to joke that she had been excluded.
'Since I wasn't invited,' she wrote on Instagram Stories after editing herself into one of the photographs. This time, all five sisters appear together, with the festive setting framing both the collection's seasonal designs and the family's familiar on-camera dynamic.
With Santa, matching pyjamas, sheer stockings and retro-inspired lingerie, Skims' latest campaign offers a distinctly Kardashian-Jenner take on Christmas dressing. As Kim's 'Skimsmas w my sisters' caption suggests, the family reunion is central to the campaign, which arrives just ahead of the Holiday Shop's launch on 29 October.
