Victoria's Secret brought back its legendary Fantasy Bra on 18 October 2026, with Kylie Jenner wearing a $50 million creation featuring no fabric beneath its elaborate gold framework. Made in partnership with luxury jewellery house Jacob & Co., the design features 4,410 natural diamonds, including a 75.54-carat Natural Fancy Vivid Yellow diamond, and took 15 artisans more than 1,000 hours to complete.
The 2026 creation is the most valuable Fantasy Bra ever made, according to the brands behind it, with its reported $50 million valuation setting it apart from previous designs. Yet its appeal goes beyond the precious stones, as every curve, connecting bar and dangling strand has been designed to follow the body, turning the challenge of making rigid materials behave like flexible lingerie into one of the project's most fascinating details.
A Bra Without Any Fabric
Forget traditional lace, silk or satin because this Fantasy Bra does not rely on fabric beneath its structure. Instead, Jacob & Co. constructed the piece using 18K gold and diamonds, with specialist reports describing the framework as white gold, creating a form designed to resemble and function like lingerie while using precious materials throughout.
That makes the design rather different from an ordinary embellished bra. Its inward-curving cups and carefully shaped framing bars are intended to follow the body's contours, demonstrating how intricate jewellery-making can be adapted for a garment worn on the runway.
The Diamond at Its Centre
The most eye-catching feature is a 75.54-carat Natural Fancy Vivid Yellow diamond positioned at the centre of the creation. The striking stone is surrounded by white diamonds in six different shapes, including Jacob & Co.'s signature Angel-Cut, giving the piece a distinctive combination of colour, sparkle and intricate detailing.
The yellow centrepiece provides a focal point for a design containing thousands of individual stones. The Fantasy Bra has been valued at $50 million in published reports, making it the most valuable design in the collection's history, although that figure represents its reported valuation rather than a confirmed sale price.
Thousands of Precious Pieces
The scale of the craftsmanship becomes clearer when the numbers are examined. The Fantasy Bra contains 3,218 individually cast components and 4,410 natural diamonds, including the central yellow diamond, with 15 artisans contributing more than 1,000 hours of work to bring the design together.
Those figures reveal just how much detail sits beneath the runway glamour. Rather than simply attaching gemstones to an existing garment, the team developed a complex structure in which the individual elements work together to create the finished piece.
Designed to Move Like Lingerie
One of the biggest challenges was making gold and diamonds move with the body rather than behave like a rigid piece of jewellery. The design draws inspiration from Jacob & Co.'s Rare Touch Jewelry Collection, which explores how precious metals can be shaped into articulated structures that move in a way reminiscent of fabric.
Even the fringe has been carefully engineered. Each strand consists of linked, individually cast settings designed to move with every step, while the cups and framing bars were developed with the wearer's comfort and movement in mind.
The Designers Behind the Creation
Jacob Arabo, the founder of Jacob & Co., said he wanted to create the most expensive Fantasy Bra ever made, but explained that value alone was not enough. He highlighted the importance of the diamonds, the way they catch the light and the movement of the finished piece, making craftsmanship and visual impact central to the design.
Adam Selman, who collaborated on the project, praised Arabo's artistry and approach to designing for the person wearing the garment. Their partnership combines elaborate jewellery-making with fashion design, aiming to ensure the piece works as more than an extravagant display of precious materials.
A Fashion Show Icon Returns
The Fantasy Bra tradition began in 1996, when Claudia Schiffer wore the first design. Over the following years, the creations became associated with Victoria's Secret's fashion show, with Alessandra Ambrosio and Adriana Lima both wearing Fantasy Bras in 2014, while Elsa Hosk wore the last version before the 2026 return in 2018.
Its comeback brings the tradition back into the spotlight after an eight-year absence. Online reactions to the new creation included one commenter comparing the privilege of wearing a diamond-encrusted bra in America with wearing a tiara in Europe, while others expressed admiration with comments such as 'ROYALTY'.
Beautiful… over in Europe a few chosen ones gets to wear a tiara… But in America, you get to wear a bra… classy, or not classy.
— John McCauley (@mccauley_j777) October 21, 2026
R O Y A L T Y 👑
— The Constructive Times (@TConstructiveT) October 21, 2026
Ultimately, the latest Fantasy Bra is not just about the diamonds that catch the audience's eye. Its fabric-free construction, intricate gold framework and thousands of carefully assembled components make it a remarkable example of how jewellery and fashion can meet in a single runway creation.
